Deep Dive: Autos

Wavemaker’s Dominic Charles provides an overview of what econometric analysis tells us about the autos category.

In this Autos Deep Dive, we explore the macro spend patterns of the category, offer media planning insight, and discover how sponsorship is being used to boost TV share of voice.

Find out why TV is valuable for automotives and why TV belongs at the heart of an effective plan

How Volvo’s long-standing partnership with Sky Atlantic’s premium content helped to create a premium automotive brand.

Using the findings from ‘Creative Drivers of Effectiveness’, we’ve uncovered examples of automotive brands who have utilised the techniques to ensure effective creative execution.

How Peugeot used TV to shift perceptions of the brand and increase consideration to a new ABC1 audience dubbed, Progressive Hedonists.

The best TV ads from the Autos sector to fuel your creativity.

New ad gallery to showcase Car brands doing sponsorship idents.

A collection of classic automotive TV ads, that have driven innovation through the years.

Watch how PHD and adam&eveDDB worked to deliver Volkswagen the UK’s most successful Small SUV launch for 7 years.

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

Watch the story of Audi’s IPA Grand Prix award winning ‘beautiful cars with amazing brains’ campaign, a new chapter in their Vorsprung durch Technik journey.

Hear Suzuki and the7stars reveal how they won at the 2017 Thinkbox TV Planning Awards with memorable Ant & Dec TV content that made the brand "fun and famous".