Thinkbox
In this episode of Charts on Film, Richard Shotton, Author and Founder of Astroten, examines the relationship between the size of a viewing group and their perception of amusing television ads.
Drawing on Zhang and Zinkhan’s study, ‘Humor in television advertising: the effects of repetition and social setting,’ he discusses the concept of humour being contagious. showing a positive link between group size and perceived humour.
Watch the video to learn more and download the deck above.