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TV sponsorships: Autos

TV sponsorships: Autos

Posted on: September 1, 2023

Car brands have long recognised the power of TV sponsorships as a way to connect with their target audience. From adrenaline-pumping live sports events to high drama, comedy, and entertainment, sponsorships not only provide visibility for brands but also help to convey a sense of aspiration, as viewers often associate the featured cars with the fun, adventurous or luxury content they surround.

With opportunities to sponsor specific channels, programmes, segments or strands - sponsorship is a great way to speed ahead in a competitive market.

Ads in the Gallery

  • BMW: Sky Arts
  • Renault: Sky Sports Premier League
  • Polestar: 9pm Film on 4
  • Cupra: Mystery Drama on ITV
  • Isuzu: Extreme Adventures on Discovery
  • Volvo: Sky Atlantic
  • Hyundai: Films on 4
  • Citroën: Primetime on Dave
  • Jaguar: Sky Documentaries
  • Mini: Adventures on 4

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