With 500 or more channels available in the UK, the breadth of programming content provides a wealth of opportunities for advertisers.
This enormous diversity, ranging from broad appeal to the very specific, enables marketers to reach both mass and niche audiences. Airtime sales for each channel are handled by a Sales House. Here you can find out which channels are represented by different Sales Houses in the UK and get the top line on their portfolios.
The main channel, Channel 4, has a strong brand image that delivers great programming for upmarket and young adults. Since its launch in 1982, the Channel 4 family has grown to include channels such as E4, More 4 and Film 4 and more recently the 4Sales portfolio has expanded to include channels from UKTV, Warner Brothers Discovery and Box Plus Network.
Contact 4Sales about buying airtime:
ITV Sales portfolio
ITV’s main channel is great for targeting a broad or family audience, but the ITV family has grown in recent years to include a number of other stations that give viewers access to many more great shows. ITV also sell ITV2 which is great for young adults, ITVBe which is great for young women, ITV4 which is good for targeting men, ITV3 which is the perfect environment for brands targeting a slightly older, upmarket demographic and Citv for targeting children.
Contact ITV about buying airtime
Sky Media Sales portfolio
Sky Media offers the biggest channel portfolio in the UK with over 100 channel brands from across eight different genres. From wholly owned channels such as Sky Max and Sky Atlantic, to various Viacom stations including Channel 5 to more niche programming on Military History, Xtreme Sports and Ethnic TV StarPlus, whoever you're targeting, there's sure to be a channel that's right for you.
Contact Sky Media about buying airtime:
Warner Media portfolio
Warner Media, formerly Turner Broadcasting, have a fantastic children portfolio including the hugely popular Cartoon Network and Boomerang. They also have great film content through TCM – Turner Classic Movies.
Contact Warner Media about buying airtime: