Who we are and how we can help - plus all the other stuff you need to get in contact with us
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
Its shareholders are Channel 4, ITV, Sky Media, and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.
TV has more to offer advertisers than ever before. In a cluttered media world, with new voices clamouring for advertisers’ attention, TV continues to stand out as proven, trusted and – most importantly – pre-eminently effective.
TV shapes popular culture. The investment our broadcasters make in premium quality TV shows catering to every taste – and available on any screen you wish – creates an advertising environment that is second to none.
From ensuring that the facts about TV are known (and myths challenged) to understanding how and why TV advertising works, explaining how TV is changing, showcasing innovative and affordable solutions and constantly providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help businesses meet their marketing objectives.
In recent years, Thinkbox has won a number of industry awards for its research and marketing initiatives. Thinkbox was named Media360’s Industry Body of the Decade and its TV advertising, particularly that featuring ‘Harvey’ the dog, has won several awards. You can view Thinkbox’s most recent TV ad – ‘Happily Ever After’ – and all previous ads on our hub.
Thinkbox is a member of The Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America. The Global TV Group is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence www.theglobaltvgroup.com.
How can we help?
Thinkbox is here to help you get the best out of TV, and there are lots of ways we try to do that: from presentations and training, to events, research insights, press enquiries, publications and TV planning advice. Here are a few things on the menu.
Presentations & conference platforms
If you’d like us to run a Thinkbox Insight Session (or indeed a series of them) for you and your team – completely free of charge! - in which we share our wonderful research, some of the latest TV innovation or some key TV effectiveness insights, then please do get in touch with our Planning Team. And if you’d like one of the team to come along and speak at an event you’re running, we’d be more than happy to do that too.
One of Thinkbox’s top priorities is to ensure that the industry is kept up to speed with the rapid changes happening to TV. It is important that people are equipped with the knowledge and necessary skills to take advantage of all that TV has to offer. To meet this need, we created TV Masters, our multi-award-winning and free online training course in TV advertising. For brand marketers, we can also run bespoke advertiser training that is tailored to specific needs and areas of required knowledge.
The TV Planning Helpdesk
From data requests to questions about targeting, time-lengths, campaign weights or shapes, and programming, we’re here to make sure you have the latest information and insight to plan the best TV campaigns. Just give The Planning Team a call on 020 7630 2339, or drop us an email and we’ll do our best to help. Or if you have a specific question about Thinkbox’s research programme, please get in touch with The Research Team
Press and editorial enquiries
Thinkbox hosts a rolling programme of free inspirational events. These feature well-known industry luminaries and focus on specific areas of interest to advertisers - often showcasing the latest Thinkbox research. We also produce a bi-monthly e-newsletter, "Thinkbox in your Inbox", which keeps our users up-to-date, as do our social channels and website.
Helping you to stay in the loop
Thinkbox hosts a rolling programme of free inspirational events. These feature well-known industry luminaries and focus on specific areas of interest to advertisers - often showcasing the latest Thinkbox research. We also produce a bi-monthly e-newsletter, "Thinkbox in your Inbox", which keeps our registered website users up-to-date, as do our social channels and website. Stay updated and register with us today.
How to find us
Thinkbox HQ is now in the heart of the city, right by Chancery Lane underground and a quick walk away from Holborn and Farringdon stations.
Holborn Gate 326-330 High Holborn London WC1V 7PP
To get there by tube, exit Chancery Lane underground via Exit 4. The entrance to Holborn Gate is 10 yards ahead of you through the revolving doors.
There is also an entrance at the back of the building on Southampton Buildings and right next to Black Sheep Coffee.
More about Thinkbox
TV Masters: our online training courseFind out about our new online training course and master the transforming world of TV advertising.
Media Mix NavigatorThe Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.
TV advertising’s ultimate nickable charts: the lockdown editionThis insightful deck is packed with all the charts, data and analysis you’ll need for TV during the first UK lockdown in 2020.
Top programmes reportThe top 50 programmes on TV based on the size of their total viewing audience over the week (including live, VOSDAL, time-shifted and total audience viewing figures). Filter by channel or audience.