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Watch 'On the money' LIVE from BAFTA
on Wednesday 27th February

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Ebiquity's 'worst case scenario' ignores total TV

Advertisers should combine broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Matt Hill.

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3 great ads I had nothing to do with Lucas Peon

Southern Comfort, Levi’s and Sony – JWT’s executive creative director chooses this 3 great ads

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The Thinkbox TV Planning Awards 2019

Entries are now open. Click here to find out more about this year’s categories and how you can get involved.

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Lego ad break returns to ITV

PHD and Warner Bros collaborate for yet another awesome ad break to promote Lego Movie 2

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Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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Nailing DIY with Wickes

How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health

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‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

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Will all these effectiveness studies be effective?

There are so many effectiveness studies pointing in the same direction but will they be listened to, asks Matt Hill

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Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

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The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

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150 great ads we had something to do with

As 3 Great Ads reaches 50 episodes, Academy President Rosie Arnold looks back at the series so far to see what themes have emerged.

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The curious case of BBC Three

Ofcom says the BBC Three broadcast channel was shut “years to early”. Matt Hill has a look at why broadcast channels are so important.

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired