TV Planning Awards 2019:
Open for entries


Ian Heartfield and his 3 great ads

Guinness, Tango and Nike – the BBH Chief Creative Officer tells us why they are his three favourite ads

clowns audi

Will all these effectiveness studies be effective?

There are so many effectiveness studies pointing in the same direction but will they be listened to, asks Matt Hill


150 great ads we had something to do with

As 3 Great Ads reaches 50 episodes, Academy President Rosie Arnold looks back at the series so far to see what themes have emerged.


Specsavers’ quest to improve eye health

Specsavers innovated through a contextual TV campaign to raise awareness about eye health


Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.


3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with


‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.


The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV. becomes a top destination for bathrooms

How a bold mindset and clever collaboration led to success for

TV Planning Awards 2018 Best use of content

Thinkbox TV Planning Awards 2018 finalist films

Watch all the finalists’ and winners’ films from Thinkbox TV Planning Awards 2018 here


The curious case of BBC Three

Ofcom says the BBC Three broadcast channel was shut “years to early”. Matt Hill has a look at why broadcast channels are so important.

3 great ads I had nothing to do with

Trevor Robinson 3 great ads

3 great ads: Trevor Robinson

Trevor Robinson OBE, Executive Creative Director from Quiet Storm on Maxwell, Guinness and Levi’s


3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices


3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired