The Thinkbox
TV Planning Awards 2018


Celebrating the great women in advertising

A taster of the women who shared their wisdom in the 3 Great Ads series and brilliant advertising examples from female directors.

Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact


Laura Jordan Bambach take on the Thinkboxes Jan/ Feb Shortlist

We ask one Thinkbox Academy member Laura Jordan Bambach to cast her eyes over the best TV creative in the Thinkboxes Shortlist.


Ad fab: new approaches to TV advertising

Explore the extraordinary variety of ways brands are making the most of today’s TV and celebrate the value of doing things a bit differently.


Your “Profit Ability” questions answered

Ebiquity & Gain Theory’s landmark ‘Profit Ability’ study raised some interesting questions. Here we answer them…


Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.


Chart of the month: Plain proof that TV advertising delivers scale and views

Find out why March’s chart of the month proves TV’s capacity and stability and how we have watched 43% more standard* TV ads than in 2000


Caroline Pay in 3 great ads

Grey’s joint Creative Officer tells us why VW, Bodyform and Playstation are her 3 greats

Why TV remains the world's most effective advertising

Why TV remains the world’s most effective advertising

On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium.


7 things would-be TV advertisers should know

Did you know that 60% of TV advertisers spend less than £250k a year? Or that the average TV ‘view’ costs half a penny? Well then, you should read this article by our Matt Hill.

Monthly TV Set Viewing Report: January 2018

Monthly TV Set Viewing Report: January 2018

The latest figures from BARB show that the average adult watched 2 hours, 38 minutes of commercial TV each day in January 2018.


Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

Three award winning brand stories on film


‘Made of More’: Guinness increases global effectiveness

Guinness delivered strong returns and increased their efficiency on their ROI with their long term strategy


Direct Line’s award-winning campaign’s brand film

IPA Effectiveness winner & brave brand of the year nominee, Direct Line’s brand film is here.


Macmillan’s IPA Award winning campaign

This brand film tells the story of how Macmillan redevised their marketing campaign in order to drive substantial business results.