Every year, hundreds of brands try TV for the first time or return having missed its unrivalled effects. Find out how to join them
Get your hands on the killer slides from Ebiquity and Gain Theory’s effectiveness study
Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.
This evidence from Ebiquity and Gain Theory quantifies how advertising drives short and long-term growth and how different media channels contribute to these effects
The Brazilian duo from AMV BBDO talk about the 3 great ads I had nothing to do with
On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium.
The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.
Three award winning brand stories on film
Guinness delivered strong returns and increased their efficiency on their ROI with their long term strategy
TV advertising's killer charts:
- what every marketer should know
Best for profit
TV is the most effective form of advertising, generating £1.79 profit for every £1 spent
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.