Advertisers should combine broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Matt Hill.

Southern Comfort, Levi’s and Sony – JWT’s executive creative director chooses this 3 great ads

PHD and Warner Bros collaborate for yet another awesome ad break to promote Lego Movie 2

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health

Landmark advertising effectiveness research from ebiquity and Gain Theory.

There are so many effectiveness studies pointing in the same direction but will they be listened to, asks Matt Hill

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

As 3 Great Ads reaches 50 episodes, Academy President Rosie Arnold looks back at the series so far to see what themes have emerged.

Ofcom says the BBC Three broadcast channel was shut “years to early”. Matt Hill has a look at why broadcast channels are so important.