Big Think at BAFTA 2022
on Tuesday 14 June


‘A Year in TV 2021 - 2022’

View or download your copy of ‘A Year in TV 2021 - 2022’ in which we unpick, unpack, and contextualise what is happening in TV and TV advertising to help you understand how to keep getting the best out of it. Take a look now.


12 TV picks: in it to win it

Celebrate the competitive spirit in all its many forms from the life affirming to the life changing, from the deadly serious to the entirely light hearted.


Watch ‘Attention in context’ on demand

We were at BAFTA’s newly refurbished headquarters, delving into the apparently simple but actually rather complex and nuanced topic of attention.


TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.


CFlight: advanced TV measurement

CFlight enables advertisers to see the total reach and frequency of their campaigns across all forms of TV


Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.


Bring on the technicolour!

Creative Salon’s Claire Beale with a clarion call for the most important thing in advertising: creativity


May’s Chart of the Month: Broadcaster TV was over two thirds of identified viewing in Q1

This month’s Chart of the Month shows that people in the UK spent an average of 4 hours, 11 minutes a day viewing content during January-March this year.


Monthly TV Viewing Report: April 2022

In April, adults watched an average of 1 hour 54 minutes of commercial linear TV each day. April saw the launch of the final season of Derry Girls on Channel 4, and Utilita Energy launched their first-ever TV advert.


The TV playbook for online businesses: research charts

The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.


Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.


£1 billion more invested in TV advertising in 2021

TV advertising investment totalled £5.46 billion, an increase of 24% on 2020 (and 11% up on pre-pandemic 2019). This represents a record level of investment in TV advertising.

3 great ads I had nothing to do with


3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with


3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices


3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired