The Thinkbox
TV Planning Awards 2018

Ad fab: new approaches to TV advertising event

Ad fab: new approaches to TV advertising

Join us for a morning where we explore the extraordinary variety of ways brands are making the most of today’s tv and celebrate the value of doing things a bit differently.

Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact


Download the charts for ‘Profit Ability: the business case for advertising’

Get your hands on the killer slides from Ebiquity and Gain Theory’s effectiveness study


What happens when you take away people’s favourite brands?

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.


Your “Profit Ability” questions answered

Ebiquity & Gain Theory’s landmark ‘Profit Ability’ study raised some interesting questions. Here we answer them…


Register to keep up to date with the latest and best from TV advertising and a whole host of other treats

Chart of the month: Profit Ability by media channel

Chart of the month: Profit Ability by media channel

This evidence from Ebiquity and Gain Theory quantifies how advertising drives short and long-term growth and how different media channels contribute to these effects


'Paddington and the Christmas visitor' wins November/December Thinkboxes

Directed by Rattling Stick’s Daniel Kleinman and made with some of the team behind the box office hit Paddington 2, M&S Christmas ad has been voted the best TV creative for November/December by the Thinkbox Academy.

Why TV remains the world's most effective advertising

Why TV remains the world’s most effective advertising

On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium.

Caio Giannella and Diego de Oliveira

3 great ads I had nothing to do with: Caio Giannella and Diego de Oliveira

The Brazilian duo from AMV BBDO talk about the 3 great ads I had nothing to do with


Monthly TV Set Viewing Report: November 2017

The latest figures from BARB show that the average adult watched 2 hours, 33 minutes of commercial TV each day in November 2017.

Strikeback 2017

Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

Three award winning brand stories on film


‘Made of More’: Guinness increases global effectiveness

Guinness delivered strong returns and increased their efficiency on their ROI with their long term strategy


Direct Line’s award-winning campaign’s brand film

IPA Effectiveness winner & brave brand of the year nominee, Direct Line’s brand film is here.


Macmillan’s IPA Award winning campaign

This brand film tells the story of how Macmillan redevised their marketing campaign in order to drive substantial business results.