TVPA-2021-hero-no-logo

TV Planning Awards 2022
the shortlist

In-a-world-of-instant-gratification-dont-forget-the-power-of-anticipation

In a world of instant gratification, don’t forget the power of anticipation

To build strong and lasting brand affinity, advertisers should embrace ‘waited for rewards’ rather than immediate and endless novelty, argues Wavemaker’s Monica Majumdar.

How-taking-an-alternative-path-took-Aldi-from-shame-to-pride

How taking an alternative path took Aldi from shame to pride

Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.

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Cannes 2022 in 4 minutes

TV was never far from people’s lips at this year’s Cannes Lions International Festival of Creativity, writes Thinkbox’s Chris Dunne.

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Watch 'Big Think at BAFTA 2022' on demand

Big Think returned back to BAFTA with a whole host of brilliant thinkers from a variety of backgrounds and disciplines.Watch all the sessions on-demand.

OLIO-Wonderful-World

OLIO: what a wonderful waste

How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food

Demand-Generator

Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

The-Future-of-HFSS-advertising-Your-questions-answered

The Future of HFSS advertising: Your questions answered

A handy guide to what the new regulations mean for HFSS brands

Monthly-TV-Report-May-2022

Monthly TV Viewing Report: May 2022

In May, adults watched an average of 1 hour 50 minutes of commercial linear TV each day. May saw the launch of new crime thriller DI Ray on ITV, and Simply Business launched their first-ever TV advert.

Netflix-your-questions-mostly-answered

Netflix: your questions (mostly) answered

We provide the lowdown on Netflix’s plans to introduce advertising to its platform.

Gorillas

July’s Chart of the Month: 30-second TV ads consistently account for half of all impacts

This month’s Chart of the Month shows how the 30-second spot continues to be the most popular time length in UK ad breaks.

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Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

chaka_sobhani

3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

DavidKolbusz

3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired