Advice and guidance for advertisers on how they can effectively use existing econometric analysis to plan for a future that’s proving impossible to predict.

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

How Shackleton achieved ambitious targets and a new positioning with a well aligned partnership

Find out how TV powers ecommerce businesses and learn from ‘digital native’ brands who’ve had success with TV advertising

‘Godfather of Effectiveness’ Peter Field, explores how risk aversion can affect brand behaviour and why in uncertain times, advertisers must continue to invest.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

We pick 10 of the best shows where people compete to make it to the final episode and take home the prize.

Taken from Thinkbox’s new 2020 study, ‘Signalling Success’ this chart looks at the strength of ‘fitness’ and ‘social’ signals across different media channels.

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

Thinkbox’s Danica Webber shares key insights from the latest Global TV deck.

In September, adults watched an average of 2 hours, 17 minutes of commercial linear TV each day, the iconic white Bake-Off marquee returned & sport dominated our device viewing

MediaCom’s Jane Christian uses the new Demand Generator to explore the impact of cutting spend levels on the optimal media mix for a brand.

Behavioural scientist and author of The Choice Factory, Richard Shotton, explores how brands can harness the power of public statements to build trust.

Matt Chappell, Senior Partner at Gain Theory, outlines four data-driven reasons to invest in advertising now in order to succeed in the future.