For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

We chat to the six finalists ahead of this year’s Thinkbox TV Planning Awards

Behavioural scientist and author of The Choice Factory, Richard Shotton, explores how brands can harness the power of public statements to build trust.

Expect dogs, koalas, and perhaps a tiger or two in our animal themed TV picks.

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

Discover the power of TV partnerships with this handy deck.

MediaCom’s Jane Christian uses the new Demand Generator to explore the impact of cutting spend levels on the optimal media mix for a brand.

A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.

Watch some of our favourite international TV ads that have been produced during lockdown and all with creativity at heart.

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

Matt Chappell, Senior Partner at Gain Theory, outlines four data-driven reasons to invest in advertising now in order to succeed in the future.

Taken from the Demand Generator this fortnight’s chart explores the business results TV advertising has for an online retailer with a total ad budget of £10m.

Here are answers to some of the questions we’re being asked at Thinkbox about the impact of the COVID-19 pandemic on TV. We hope you find them useful.

Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.

This is the story of how TV helped Birds Eye turn its fortunes around