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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Ofcoms-Media-Nation-2021

Ofcom’s Media Nations 2021 – at speed

We’ve pulled out the key TV points from OfCom’s latest report for you.

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

Monthly_TV_Report_August_2021

Monthly TV Viewing Report: August 2021

In August, adults watched an average of 1 hour, 59 minutes of commercial linear TV each day. Channel 4 launched 4-part drama series Deceit, and Firstvet launched its debut TV ad to promote their online veterinary care service.

O2-Road-Trip

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

Propercorn

Propercorn’s first pop at TV advertising delivered proper good results

Propercorn set out to put themselves at the heart of shared viewing by investing 100% into Sky Media box sets

Adapting-to-adversity-advertising-lessons-from-lockdown

Adapting to adversity: advertising lessons from lockdown

Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.

Advanced-TV-everything-you-need-to-know-about-advanced-TV-advertising

Advanced TV advertising: everything you need to know

Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.

Unlocking-the-diversity-dividend-in-TV-Adversity

Feeling Seen, a new report from System1

Get the lowdown on this ground-breaking study, a collaboration between ITV, System1 and DECA.

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September’s Chart of the Month: TV activity helps drive search volume

Our chart of the month looks at how what3words’ TV activity has driven an increase in search volume

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Welcome back: Guinness raises the creative bar

AMV BBDO and Guinness win the May/June 2021 Thinkboxes with their 'Welcome back' TV ad

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CTV: your questions answered

You can’t move for CTV at the moment. Reports, forecasts, features, and events abound. But what is CTV?

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired