A day to mark the importance of TV


Why do we watch TV and Netflix, or use YouTube?

We now watch nearly 5 hours of TV and other video a day, and a new study of the UK’s viewing habits has found that, whenever we watch, we are doing so to...


Watch The Age of TV on demand

The most comprehensive view to date of the needs that drive our viewing behaviour and how new platforms are affecting the landscape of TV.


‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.


The Big TV Festival is getting bigger

After the success of the inaugural Big TV Festival in 2018, Channel 4, ITV and Sky are joining forces again to bring to life the power of TV advertising for the brand builders of tomorrow.

Sky Cinema Christmas 2018

Christmas TV ads 2018

Get in the festive mood with the best in Christmas TV ads breaking for 2018.

Gala Bingo hits the jackpot with The Chase

How a fully integrated sponsorship with the perfect programme can reap significant rewards


Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

john lewis christmas 2018

Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.


Q1-3 2018 TV viewing report

All the key viewing figures for the first half of 2018. Includes viewing stats, top programmes and most viewed advertisers


Monthly TV Set Viewing Report: September 2018

The latest figures from BARB show that the average adult watched 2 hours, 16 minutes of commercial TV each day in September 2018.


Hit Stories: the making of Taskmaster

Journalist John Plunkett meets Taskmaster creator Alex Horne to discuss everything from favourite challenges to dream contestants


Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

What are we watching? Key numbers from BARB


Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience


Top ads report

Top 50 ads of the week, plus the top 10 ads by major brand category

BARB Profile

Profile report

The top 50 programmes on commercial TV that deliver a higher than average percentage of the chosen audience