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How did 2020 change the video world?

Sopranos

Can brands harness the power of a cliff-hanger?

Richard Shotton explores the idea that if a story is left uncompleted, it's far more memorable.

TV Masters option 1

TV Masters: enrol now

Our new accredited eLearning course covers everything you need to know about TV advertising and offers a brand new qualification.

Youngs-Chip-Shop

Young’s mastered the art of TV

How a modern data-led TV campaign helped a 200-year-old business to drive sales

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

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Adapting to adversity: advertising lessons from lockdown

Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.

TV-Advertisings-Ultimate-Nickable-Charts-June-2020

TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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What do we know about advertising time lengths?

Matt Hill, Thinkbox’s Research & Planning Director, looks at whether advertising’s future is short form.

Monthly-TV-Report-Jan-2021

Monthly TV Viewing Report: January 2021

In January adults watched an average of 2 hours, 40 minutes of commercial linear TV each day, ITV told the gripping story of the Pembrokeshire Murders & Oatly offered to “help talk to dad about milk”

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10 TV picks: having a laugh

Get ready to crack a smile or two as we take a look at the TV shows that will get you laughing out loud.

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How brands can harness the principle of costly signalling

Behavioural scientist and author of The Choice Factory Richard Shotton explains how to send the right signals, and that it’s not what you say, but how you say it that matters.

O2 Dont miss out

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired