We take the best available data from credible industry sources like the IPA and comScore and use it to estimate how the average person’s video consumption looks.

Join us on Thursday 4th April at the Ham Yard Hotel where we’ll be making the business case for creative advertising.

Advertisers should combine broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Matt Hill.

How does McDonald's continue to stand the test of time

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

Landmark advertising effectiveness research from ebiquity and Gain Theory.

Sessions included the future of Financial Services, drivers of effectiveness and behind the scenes of Direct Line's success story plus an expert panel debate.

Rising stars Jessica and Chloe, creative duo at adam&eveDDB take us through their favourite ads

How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

Advertisers should combine broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Matt Hill.