6 TV myths that need to be debunked
Your ultimate guide to getting on TV
Every year, hundreds of brands try TV for the first time. Explore this section for all the information, hints and tips you need to get started, including case studies from brands that have enjoyed success.
Plunkett on TV: Channel 4's new dark crime thriller Deadwater Fell
A new original drama starring David Tennant unravels the mystery behind a terrible tragedy in a sleepy Scottish village.
Demand Generator
The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.
Mini Babybel Saves Snack Time
How Mini Babybel saved snack time to become the UK’s number one cheese snack brand
January’s Chart of the Month: Optimal media budget mix differs by sector
Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.
Latest deck: TV advertising’s killer charts
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
Breaking ads
We update this gallery weekly with a collection of the latest and best ads breaking on TV.
‘Profit Ability’: download the full report
Landmark advertising effectiveness research from ebiquity and Gain Theory.
3 great ads I had nothing to do with
3 great ads I had nothing to do with Sir John Hegarty
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
3 great ads: Chaka Sobhani
Leo’s entertaining and insightful Chief Creative Officer reveals her choices
3 great ads: David Kolbusz
3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired
TV advertising's killer charts:
- what every marketer should know