BVOD Almighty: Reach and Return Nickable Charts
The key charts from our 2022 study ‘BVOD Almighty: Reach and Return’. The study brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.
Plunkett on TV: the power games of Rise and Fall
Contestants go head-to-head in a power battle like never before in Channel 4’s Rise and Fall. Here, Journalist John Plunkett catches up with the creators and commissioners of the dramatic new reality show.
Media Mix Navigator
The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.
The Round Up: Thinkbox research 2022
Thinkbox’s research studies from 2022 all bundled up into one digestible pdf. Download it for free here.
Dulux given the starring role in Changing Rooms
How Dulux brought back an iconic 90s programme and inspired the nation to pick up a paintbrush
Monthly TV Viewing Report: February 2023
In February, adults watched an average of 1 hours 57 minutes of commercial linear TV each day. February saw the return of Unforgotten on ITV1, and home electric vehicle charging brand Easee launched its first-ever advert.
TV advertising’s ultimate nickable charts
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
A Clearer Picture: new trends in TV
Watch this event on demand for a deep-dive into the latest trends in TV and video viewing.
March’s Chart of the Month: Commercial broadcasters are unrivalled for scale
This month’s Chart of the Month breaks down viewing to various platforms in terms of the average number of people watching per day compared with the average time spent watching per viewer.
TV advertising in a cost of living crisis
Liz Duff from Total Media answers key questions advertisers have about maintaining spend through a recession and TV advertising’s value
Strategies for marketing through a downturn
Take a look at our compendium of robust, empirical evidence to help you justify your advertising investment.
Plunkett on TV: Nolly, the untold story of soap queen Noele Gordon
Helena Bonham Carter stars in this three-part biopic, an entertaining tribute to soap queen Noele Gordon, who starred in ITV’s Crossroads in the late 70’s.
3 great ads I had nothing to do with
3 great ads I had nothing to do with Sir John Hegarty
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
3 great ads: Chaka Sobhani
Leo’s entertaining and insightful Chief Creative Officer reveals her choices
3 great ads: David Kolbusz
3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired
TV advertising's ultimate charts:
- what every marketer should know
TV is the most cost effectiveness AV advertising medium, with a view costing just over half a penny