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Ad Fab: new approaches to TV advertsiing

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About the Thinkbox TV Planning Awards 2018

Do you have a brilliant TV campaign that deserves to be made famous? You can find the all-important details here.

Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

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Download the charts for ‘Profit Ability: the business case for advertising’

Get your hands on the killer slides from Ebiquity and Gain Theory’s effectiveness study

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What happens when you take away people’s favourite brands?

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.

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Your “Profit Ability” questions answered

Ebiquity & Gain Theory’s landmark ‘Profit Ability’ study raised some interesting questions. Here we answer them…

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Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

Chart of the month: 60% of TV advertisers spend less than £250k

Chart of the month: 60% of TV advertisers spend less than £250k

You don’t need an unlimited budget to advertise on TV, our chart of the month demonstrates how small businesses, with modest budgets, used TV advertising to their advantage in 2017

M&S ‘Paddington’ and the Christmas visitor

"The coming together of two great British icons": M&S' winning idea"

M&S brand & marketing director Rob Weston and Grey’s joint CCO Vicki Maguire on how to create seasonal magic.

Why TV remains the world's most effective advertising

Why TV remains the world’s most effective advertising

On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium.

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7 things would-be TV advertisers should know

Did you know that 60% of TV advertisers spend less than £250k a year? Or that the average TV ‘view’ costs half a penny? Well then, you should read this article by our Matt Hill.

Monthly TV Set Viewing Report: December 2017

Monthly TV Set Viewing Report: December 2017

The latest figures from BARB show that the average adult watched 2 hours, 43 minutes of commercial TV each day in December 2017.

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Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

Three award winning brand stories on film

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‘Made of More’: Guinness increases global effectiveness

Guinness delivered strong returns and increased their efficiency on their ROI with their long term strategy

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Direct Line’s award-winning campaign’s brand film

IPA Effectiveness winner & brave brand of the year nominee, Direct Line’s brand film is here.

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Macmillan’s IPA Award winning campaign

This brand film tells the story of how Macmillan redevised their marketing campaign in order to drive substantial business results.