This event re-framed the way marketers should be thinking about their media investments with the launch of a major new study from Ebiquity and Gain Theory.
Get your hands on the killer slides from Ebiquity and Gain Theory’s effectiveness study
How can we fail better? Find out at IPA’s next Eff Event where we premiere Guinness’ 2016 awarding winning brand film.
The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.
Take a look at how some of the nation’s favourite TV ads were made
Find out the techniques behind Buster the bouncing dog in the 2016 Christmas delight.
James Cordon narrates this festive treat from Sainsbury’s. Find out what made it come together.
TV advertising's killer charts:
- what every marketer should know
Best for profit
TV is the most effective form of advertising, generating £1.79 profit for every £1 spent
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.