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Signalling Success: read our brand new research

Ecommerce-nickable-charts

Ecommerce nickable charts

Find out how TV powers ecommerce businesses and learn from ‘digital native’ brands who’ve had success with TV advertising

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Risky business: the risks of risk aversion

‘Godfather of Effectiveness’ Peter Field, explores how risk aversion can affect brand behaviour and why in uncertain times, advertisers must continue to invest.

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

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10 TV picks: literary adaptations

We pick 10 of the best shows which have been adapted from novels for the small screen.

Monthly TV Viewing Report: August 2020

Monthly TV Viewing Report: August 2020

In August, adults watched an average of 2 hours, 13 minutes of commercial linear TV each day, Stephen Mulhern had us ‘Rolling In It’ on Saturday nights & an iconic soap brand returned to screens after 20 years

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The global proof of TV’s power and popularity

Thinkbox’s Danica Webber shares key insights from the latest Global TV deck.

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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

How-PrettyLittleThing-became-a-PrettyBigThing

How PrettyLittleThing became a PrettyBigThing

This is the story of PrettyLittleThing’s explosive growth from 2014 to 2018

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Chart of the month: Online brands require more brand advertising to drive growth

This month’s chart taken from the IPA’s Effectiveness in Context shows how online brands require more brand advertising to drive growth.

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Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

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Advertising’s biggest challenge? The Mandy Rice-Davies problem

Behavioural scientist and author of The Choice Factory, Richard Shotton, explores how brands can harness the power of public statements to build trust.

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Has what’s optimal changed with cuts in media budgets?

MediaCom’s Jane Christian uses the new Demand Generator to explore the impact of cutting spend levels on the optimal media mix for a brand.

Thinkboxes-Shortlist-July-August-2020

July/August’s best TV ad creative

Durex, Promote Iceland, Lynx, Rightmove and The AA. Who will the Thinkbox Academy vote the best TV ad creative of July/August?

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The business case for advertising now

Matt Chappell, Senior Partner at Gain Theory, outlines four data-driven reasons to invest in advertising now in order to succeed in the future.

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Buying habits are changing. More than ever you should invest in advertising

Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired