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Watch 'Perfectiveness' on demand

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‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

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Plunkett on TV: autumn 2018 preview

John Plunkett looks at the autumnal delights from commercial TV

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Chart of the month: the trade-off between brand & activation effects

October’s chart of the month shows that DRTV is head and shoulders above the rest when it comes to activation

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Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

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Bookbeat campaign makes noise by using TV

Bookbeat used TV for the first time to drive awareness and consideration for the audible book service

Nick Hulley and Nadja Lossgott

3 great ads with Nick Hulley & Nadja Lossgott

BMW, Carlton and Guinness - the South African duo from AMVBBDO talk about the 3 great ads they had nothing to do with

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Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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Hit Stories: the making of Taskmaster

Journalist John Plunkett meets Taskmaster creator Alex Horne to discuss everything from favourite challenges to dream contestants

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H1 2018 TV viewing report

All the key viewing figures for the first half of 2018. Includes viewing stats, top programmes and most viewed advertisers

Monthly-TV-Set-Viewing-Report-September-2018

Monthly TV Set Viewing Report: September 2018

The latest figures from BARB show that the average adult watched 2 hours, 16 minutes of commercial TV each day in September 2018.

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Why, in the name of all that is good and holy?

WPP's Mark Read says "brand-led creative is becoming less important to some advertisers". Why would they think that, Lindsey Clay asks.

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Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

What are we watching? Key numbers from BARB

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Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience

BARB-top-Ads-Sofology

Top ads report

Top 50 ads of the week, plus the top 10 ads by major brand category

BARB Profile

Profile report

The top 50 programmes on commercial TV that deliver a higher than average percentage of the chosen audience