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Trends in TV 2023/24

This is essential reading for anyone working in media or advertising today. Browse our dedicated microsite for TV trends, data and insight.

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TV Masters

Master the transforming world of TV advertising

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tv-masters

Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you get the most out of your media investment.

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TV advertising's ultimate charts: what every marketer should know

unbeatable

Unbeatable scale and reach

TV reaches 86.4% adults each week, building scale quickly and powerfully.

cost-effectivness

Cost effectiveness

TV is the most cost effectiveness AV advertising medium, with a view costing just over half a penny

unrivalled

Unrivalled trust

TV remains the most trusted advertising at 37%

biggest

Biggest for youth

Broadcaster TV accounts for 30% (1 hr 24 mins) of 16-34s video day

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