The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

This collection of slides correlate TV exposures with relative Google search volume for a variety of online born businesses. Download the presentation to learn more.

This month’s Chart of the Month looks at BARB’s new audience reporting capabilities. The recent release provides insight into SVOD and video-sharing platforms to provide a view on ‘total identified viewing’.

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

No single variable should be used as the basis for deciding on advertising investment, says Matt Hill

TV advertising spend by online-born businesses has increased by 37% since 2019

619 UK advertisers increased their TV spend in 2020 despite pandemic pressure - and many have continued to increase their investment in 2021