There are so many effectiveness studies pointing in the same direction but will they be listened to, asks Matt Hill
The ‘Age of Television’ study conducted by MTM, on behalf of Thinkbox, observed there are eight need states which define our video viewing habits.
September/October winner John Lewis/Waitrose top the charts for the Thinkbox Academy with their school play extravaganza
The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.
What are we watching? Key numbers from BARB
TV advertising's killer charts:
- what every marketer should know
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.