As the new series begins, journalist and presenter John Plunkett explores what will continue to surprise viewers.
Understanding how channels drive a diminishing sales effect at increasing spend levels is critical to maximising effectiveness.
Very Fast Chair for Virgin Trains by Anomaly takes top TV creativity prize.
Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.
Learn how Yorkshire Tea won a Silver at the IPA Effectiveness Awards by using a great creative execution and the wide reach of TV.
3 great ads I had nothing to do with
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
TV advertising's killer charts:
- what every marketer should know
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.