We now watch nearly 5 hours of TV and other video a day, and a new study of the UK’s viewing habits has found that, whenever we watch, we are doing so to...

The most comprehensive view to date of the needs that drive our viewing behaviour and how new platforms are affecting the landscape of TV.

Landmark advertising effectiveness research from ebiquity and Gain Theory.

After the success of the inaugural Big TV Festival in 2018, Channel 4, ITV and Sky are joining forces again to bring to life the power of TV advertising for the brand builders of tomorrow.

Get in the festive mood with the best in Christmas TV ads breaking for 2018.

How a fully integrated sponsorship with the perfect programme can reap significant rewards

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

All the key viewing figures for the first half of 2018. Includes viewing stats, top programmes and most viewed advertisers

The latest figures from BARB show that the average adult watched 2 hours, 16 minutes of commercial TV each day in September 2018.

Journalist John Plunkett meets Taskmaster creator Alex Horne to discuss everything from favourite challenges to dream contestants