To build strong and lasting brand affinity, advertisers should embrace ‘waited for rewards’ rather than immediate and endless novelty, argues Wavemaker’s Monica Majumdar.
A handy guide to what the new regulations mean for HFSS brands
This month’s Chart of the Month shows the strong relationship between TV exposures and search volume.
3 great ads I had nothing to do with
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
TV advertising's ultimate charts:
- what every marketer should know
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.