Giving attention a little attention
Planning media in 2022
Join us live at HOME Manchester on Wednesday 21st September to explore the latest data on media consumption and marketing effectiveness.
I’ll huff, and I’ll puff, and I’ll… boost ad effectiveness
Many enduring stories employ ‘Repetition-Break Plot Structure’, and advertising can benefit from adopting the technique, argues Astroten’s Joanna Stanley
Future Focus Report Q4
With Q4 planning well under way, this report will be a handy guide on what you can expect for the final few months of this year.
Vacancy: Planning Manager
A rare opportunity to join our award-winning research & planning team.
August’s Chart of the Month: Broadcaster TV accounted for 71% of in-home viewing among adults in H1
This month’s Chart of the Month looks at how Broadcaster TV accounted for 71% of in-home viewing among adults in H1
Media Mix Navigator
The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.
Winners announced: TV Planning Awards 2022
Check out who won what and watch all the finalists’ films here.
How taking an alternative path took Aldi from shame to pride
Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.
TV advertising’s ultimate nickable charts
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
The Future of HFSS advertising: Your questions answered
A handy guide to what the new regulations mean for HFSS brands
OLIO: what a wonderful waste
How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food
Breaking ads
We update this gallery weekly with a collection of the latest and best ads breaking on TV.
3 great ads I had nothing to do with
3 great ads I had nothing to do with Sir John Hegarty
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
3 great ads: Chaka Sobhani
Leo’s entertaining and insightful Chief Creative Officer reveals her choices
3 great ads: David Kolbusz
3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired
TV advertising's ultimate charts:
- what every marketer should know