The Thinkbox
TV Planning Awards 2018


The Broadcast: Thinkbox’s latest ad

In the latest Thinkbox TV ad, Aliens suddenly appear on TV across the UK to announce they are coming to Earth. Cue bedlam as the nation rushes to greet them.


Getting on TV

Every year, hundreds of brands try TV for the first time or return having missed its unrivalled effects. Find out how to join them


Download the charts for ‘Profit Ability: the business case for advertising’

Get your hands on the killer slides from Ebiquity and Gain Theory’s effectiveness study

Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact


What happens when you take away people’s favourite brands?

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.


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Chart of the month: Profit Ability by media channel

Chart of the month: Profit Ability by media channel

This evidence from Ebiquity and Gain Theory quantifies how advertising drives short and long-term growth and how different media channels contribute to these effects

Caio Giannella and Diego de Oliveira

3 great ads I had nothing to do with: Caio Giannella and Diego de Oliveira

The Brazilian duo from AMV BBDO talk about the 3 great ads I had nothing to do with

Why TV remains the world's most effective advertising

Why TV remains the world’s most effective advertising

On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium.


How broadcaster VOD keeps TV reaching further

TV’s immense reach is still easily within reach despite changes in viewing patterns. Thanks to the IPA, we now have industry standard proof that TV's reach hasn’t changed in the last 10 years, writes Matt Hill for Mediatel.


Monthly TV Set Viewing Report: November 2017

The latest figures from BARB show that the average adult watched 2 hours, 33 minutes of commercial TV each day in November 2017.

Strikeback 2017

Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

Three award winning brand stories on film


‘Made of More’: Guinness increases global effectiveness

Guinness delivered strong returns and increased their efficiency on their ROI with their long term strategy


Direct Line’s award-winning campaign’s brand film

IPA Effectiveness winner & brave brand of the year nominee, Direct Line’s brand film is here.


Macmillan’s IPA Award winning campaign

This brand film tells the story of how Macmillan redevised their marketing campaign in order to drive substantial business results.