We update this gallery weekly with a collection of the latest and best ads breaking on TV.

Edible cars, double lives and behaving ‘like a girl’ – find out the ads that Alice Burton chose

A new econometric analysis of advertising’s impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to move to the next level of growth.

Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.

This is the story of how an engaging ad funded programme, along with product placement, allowed Suzuki to launch their new car aimed at young women

Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.

The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James

Landmark advertising effectiveness research from ebiquity and Gain Theory.

View the full shortlist for the Thinkbox TV Planning awards 2019

Our brains are programmed to seek out, respond to & remember stories. But how does this relate to copy-length?

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

You can now watch our sessions on demand and find out how TV advertising delivers transformative effects for smaller advertisers.