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'Profit Ability: the business case for advertising'

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Watch ‘Profit Ability: the business case for advertising’ on demand

This event re-framed the way marketers should be thinking about their media investments with the launch of a major new study from Ebiquity and Gain Theory.

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Download the charts for ‘Profit Ability: the business case for advertising’

Get your hands on the killer slides from Ebiquity and Gain Theory’s effectiveness study

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Chart of the month: TV delivers advertising growth in the short and long-term

Make more informed decisions about media investment with our chart of the month courtesy of Ebiquity and Gain Theory

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3 great ads I had nothing to do with: Caio Giannella and Diego de Oliveira

The Brazilian duo from AMV BBDO talk about the 3 great ads I had nothing to do with

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What happens when you take away people’s favourite brands?

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.

Why TV remains the world's most effective advertising

Why TV remains the world’s most effective advertising

On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium.

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10 lessons for marketers from John Lewis' ongoing success

Short film exploring the ingredients for creating Britain’s most anticipated, loved and profitable Christmas advertising campaigns, with Les Binet.

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BBH's "Clowns" for Audi drives off with Thinkboxes Award

The Audi ad ,memorably, featuring a carrot car has been voted the best TV creative of September/October.

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Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

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How broadcaster VOD keeps TV reaching further

TV’s immense reach is still easily within reach despite changes in viewing patterns. Thanks to the IPA, we now have industry standard proof that TV's reach hasn’t changed in the last 10 years, writes Matt Hill for Mediatel.

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Monthly TV Set Viewing Report: October 2017

The latest figures from BARB show that the average adult watched 2 hours, 28 minutes of commercial TV each day in October 2017.

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Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

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Christmas TV ads 2017

Take a look at some fantastic TV ads showing this Christmas

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TV ads of Christmas Past

Here are some memorable seasonal TV ads for you from “Christmas Past” showing how brands use television to great effect at this key time of year.

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Sainsbury’s brilliant use of TV helped deliver their best Christmas ever

Clever TV planning, supported by online video and social media, led to sales that defied all market predictions