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TV Masters:
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EffWorks-2020-Planning-for-effectiveness-amidst-and-pandemic

Watch 'EffWorks 2020: Planning for effectiveness amidst a pandemic'

Advice and guidance for advertisers on how they can effectively use existing econometric analysis to plan for a future that’s proving impossible to predict.

Signalling-success

Signalling Success

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

Shackleton-Whisky

Shackleton Whisky: chasing the big adventure

How Shackleton achieved ambitious targets and a new positioning with a well aligned partnership

Ecommerce-nickable-charts

Ecommerce nickable charts

Find out how TV powers ecommerce businesses and learn from ‘digital native’ brands who’ve had success with TV advertising

Risky-Business-The-Risks-of-Risk-Aversion

Risky business: the risks of risk aversion

‘Godfather of Effectiveness’ Peter Field, explores how risk aversion can affect brand behaviour and why in uncertain times, advertisers must continue to invest.

TV-Advertisings-Ultimate-Nickable-Charts-June-2020

TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

10-TV-picks-competition-time

10 TV picks: competition time

We pick 10 of the best shows where people compete to make it to the final episode and take home the prize.

Chart-of-the-month-October-2020

October’s Chart of the Month: TV drives strongest fitness & social signals

Taken from Thinkbox’s new 2020 study, ‘Signalling Success’ this chart looks at the strength of ‘fitness’ and ‘social’ signals across different media channels.

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

The-global-proof-of-TVs-power-and-popularity

The global proof of TV’s power and popularity

Thinkbox’s Danica Webber shares key insights from the latest Global TV deck.

Monthly-Reort-Sept-2020

Monthly TV Viewing Report: September 2020

In September, adults watched an average of 2 hours, 17 minutes of commercial linear TV each day, the iconic white Bake-Off marquee returned & sport dominated our device viewing

Has-whats-optimal-changed-with-cuts-in-media-budgets

Has what’s optimal changed with cuts in media budgets?

MediaCom’s Jane Christian uses the new Demand Generator to explore the impact of cutting spend levels on the optimal media mix for a brand.

Advertisings-biggest-challenge-The-Mandy-Rice-Davies-problem

Advertising’s biggest challenge? The Mandy Rice-Davies problem

Behavioural scientist and author of The Choice Factory, Richard Shotton, explores how brands can harness the power of public statements to build trust.

The-business-case-for-advertising-in-the-new-normal

The business case for advertising now

Matt Chappell, Senior Partner at Gain Theory, outlines four data-driven reasons to invest in advertising now in order to succeed in the future.

3 great ads I had nothing to do with

3-great-ads-Sir-John-Hegarty

3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

chaka_sobhani

3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

DavidKolbusz

3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired