5 steps to getting on TV


TV advertising is for everyone

Whatever your type of business, find out how TV is both affordable and cost effective for brands of all shapes and sizes.

Oct 2020 Amazon Opera TIle image

How brands can harness the principle of costly signalling

Behavioural scientist and author of The Choice Factory Richard Shotton explains how to send the right signals, and that it’s not what you say, but how you say it that matters.


How TV generates business growth

TV’s ability to drive reach, engender trust, forge emotional connections and build famous brands help businesses reach the next level.


PitPat gets the nation excited about “walkies!”

How a partnership with UKTV Ventures helped PitPat increase brand awareness and improve the health and happiness of dogs across the UK

How TV advertising transformed the Tooth Fairy’s business

In the latest Thinkbox ad, we see the huge transformative effect TV advertising can have on a business. Only it’s not your average business; it’s the Tooth Fairy’s business.

TV Masters option 1

TV Masters online training course

Our new accredited eLearning course covers everything you need to know about TV advertising and offers a brand new qualification.


What do we know about advertising time lengths?

Matt Hill, Thinkbox’s Research & Planning Director, looks at whether advertising’s future is short form.


Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.


TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.


TV will be the ‘least worst’ performer in Q4

The Advertising Association and WARC forecast that TV will be the best-performing medium in Q4 - this positivity echoes what senior marketers and agency leaders have been telling our CEO, Lindsey Clay.


London Advertising stands out from the crowd

How an agency practiced what the industry preaches and advertised itself during a downturn


January’s Chart of the Month: Viewing up YOY over Christmas for linear TV viewers

Light, medium and heavy linear TV viewers settled into some good TV viewing over the Christmas period. Find out how much viewing rose by YOY.

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.


Watch 'EffWorks 2020: Planning for effectiveness amidst a pandemic'

Advice and guidance for advertisers on how they can effectively use existing econometric analysis to plan for a future that’s proving impossible to predict.


Risky business: the risks of risk aversion

‘Godfather of Effectiveness’ Peter Field, explores how risk aversion can affect brand behaviour and why in uncertain times, advertisers must continue to invest.


Has what’s optimal changed with cuts in media budgets?

MediaCom’s Jane Christian uses the new Demand Generator to explore the impact of cutting spend levels on the optimal media mix for a brand.

3 great ads I had nothing to do with


3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with


3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices


3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired