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22 shows to watch out for on commercial TV in 2019

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On the money: effective marketing in Financial Services

Join us from 9.30am on Wednesday 27th February at BAFTA to find out how Financial Services can make their media investments across the board even more effective

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TV creatives award John Lewis Christmas ad with a Thinkboxes win

John Lewis & Partners does it again with “The boy and the piano” being voted the best TV creative of Nov/Dec by the Thinkbox Academy.

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The Thinkbox TV Planning Awards 2019

Entries are now open. Click here to find out more about this year’s categories and how you can get involved.

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Specsavers’ quest to improve eye health

Specsavers innovated through a contextual TV campaign to raise awareness about eye health

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Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

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Will all these effectiveness studies be effective?

There are so many effectiveness studies pointing in the same direction but will they be listened to, asks Matt Hill

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Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

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The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

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150 great ads we had something to do with

As 3 Great Ads reaches 50 episodes, Academy President Rosie Arnold looks back at the series so far to see what themes have emerged.

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The curious case of BBC Three

Ofcom says the BBC Three broadcast channel was shut “years to early”. Matt Hill has a look at why broadcast channels are so important.

3 great ads I had nothing to do with

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3 great ads: Trevor Robinson

Trevor Robinson OBE, Executive Creative Director from Quiet Storm on Maxwell, Guinness and Levi’s

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired