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Advanced-TV-Advertising

Advanced TV Advertising

Delve into the new frontier of TV advertising, explore how the broadcasters are investing in new technologies to deliver advanced advertising opportunities that bring together the best of the internet and TV advertising.

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Remember the value of TV as inflation bites

Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness.

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Adnormal behaviour: how adland’s perceptions of media consumption have changed

Adland still isn’t normal, but its understanding of the UK public’s media consumption has improved

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I’ll huff, and I’ll puff, and I’ll… boost ad effectiveness

Many enduring stories employ ‘Repetition-Break Plot Structure’, and advertising can benefit from adopting the technique, argues Astroten’s Joanna Stanley

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Giving attention a little attention: download the white paper

Cognitive scientist Dr Ali Goode outlines the current approaches to attention within the advertising and media industry and compares them with academic insights and theories.

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Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

Planning media in 2022

Check out the agenda from our latest event on media consumption and marketing effectiveness - on demand coming soon.

Chart-of-the-Month-October-2022

October’s Chart of the Month: TV is the most memorable form of advertising

TV is the leading source of advertising that the UK public believed is most likely to stick in their memory

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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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Plunkett’s Autumn TV preview

John Plunkett reveals some of the biggest shows coming to UK screens this Autumn.

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OLIO: what a wonderful waste

How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food

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Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired