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Watch Sir John Hegarty in 3 great ads I had nothing to do with

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Will all these effectiveness studies be effective?

There are so many effectiveness studies pointing in the same direction but will they be listened to, asks Matt Hill

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The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

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Watch The Age of TV on demand

The most comprehensive view to date of the needs that drive our viewing behaviour and how new platforms are affecting the landscape of TV.

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Christmas TV ads 2018

Get in the festive mood with the best in Christmas TV ads breaking for 2018.

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Chart of the month: the 8 need states which drive video viewing

The ‘Age of Television’ study conducted by MTM, on behalf of Thinkbox, observed there are eight need states which define our video viewing habits.

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soak.com becomes a top destination for bathrooms

How a bold mindset and clever collaboration led to success for soak.com

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Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

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‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

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Monthly TV Set Viewing Report: October 2018

The latest figures from BARB show that the average adult watched 2 hours, 16 minutes of commercial TV each day in October 2018.

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Bohemian Rhapsody wins creatives' votes in the latest Thinkboxes

September/October winner John Lewis/Waitrose top the charts for the Thinkbox Academy with their school play extravaganza

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Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

What are we watching? Key numbers from BARB

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Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience

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Top ads report

Top 50 ads of the week, plus the top 10 ads by major brand category

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Profile report

The top 50 programmes on commercial TV that deliver a higher than average percentage of the chosen audience