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Watch 'Best of TV Planning'
on demand

EffWorks insights

Highlights of EffWorks' insights

If you missed the IPA’s EffWorks 2021, we’re here for you

Online-born-businesses-embrace-TV-advertising

Online-born businesses embrace TV advertising

TV advertising spend by online-born businesses has increased by 37% since 2019

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10 TV picks: autumn highlights

Cosy up in front of the TV with a warm drink and look through our autumnal highlights which you can watch now as well as four upcoming programmes to schedule in.

TV-advertisings-ultimate-nickable-charts-2021

TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

Chart-of-the-Month-October-2021v2

October’s Chart of the Month: TV is experiencing a surge in spend from ‘online-born’ businesses

Our latest Chart of the Month shows how different business sectors have been embracing TV advertising.

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Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

McCoys-Muchos

McCoy’s Muchos pack a punch without a punchy budget

How McCoy’s created the ‘Tortilla Take Down’ with bespoke creative, comedic talent, selective spots, fun programming and podium positions

Ofcoms-Media-Nation-2021

Ofcom’s Media Nations 2021 – at speed

We’ve pulled out the key TV points from OfCom’s latest report for you.

Advanced-TV-everything-you-need-to-know-about-advanced-TV-advertising

Advanced TV advertising: everything you need to know

Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.

Thinkboxes July August

July/August's best TV ad creative

Stand out spots for July/August Thinkboxes from Avanti West Coast, Channel 4, International Paralympic Committee, LiveScore and Spoke. Watch them all right here.

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Rightmove makes itself at home in Location, Location, Location

Electric Glue have developed ads using Artificial Intelligence technology to embed Rightmove into Location, Location, Location.

3 great ads I had nothing to do with

3-great-ads-Sir-John-Hegarty

3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired