This event re-framed the way marketers should be thinking about their media investments with the launch of a major new study from Ebiquity and Gain Theory.
Get your hands on the killer slides from Ebiquity and Gain Theory’s effectiveness study
Benjamin Braun, marketing director, Audi UK, and Ian Heartfield, executive creative director at BBH London, take us behind the scenes of Audi’s “Clowns”
The Brazilian duo from AMV BBDO talk about the 3 great ads I had nothing to do with
Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.
On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium.
Short film exploring the ingredients for creating Britain’s most anticipated, loved and profitable Christmas advertising campaigns, with Les Binet.
Make more informed decisions about media investment with our chart of the month courtesy of Ebiquity and Gain Theory
The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.
Clever TV planning, supported by online video and social media, led to sales that defied all market predictions
TV advertising's killer charts:
- what every marketer should know
Best for profit
TV is the most effective form of advertising, generating £1.79 profit for every £1 spent
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.