The Round Up
Thinkbox research 2022
A Clearer Picture: new trends in TV
Join us from 9.00am on Tuesday 28th February at the Ham Yard Hotel for a deep-dive into the latest trends in TV and video viewing.
Media Mix Navigator
The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.
Happily Ever After: about Thinkbox’s 2023 ad
In the latest Thinkbox TV ad, we see TV advertising working wonders for a very unusual law firm.
TV advertising in a cost of living crisis
Liz Duff from Total Media answers key questions advertisers have about maintaining spend through a recession and TV advertising’s value
Boyd Hilton’s Pick of Top TV Shows of 2023
TV and Film critic Boyd Hilton gives his pick of top TV shows coming out in 2023
Plunkett on TV: Nolly, the untold story of soap queen Noele Gordon
Helena Bonham Carter stars in this three-part biopic, an entertaining tribute to soap queen Noele Gordon, who starred in ITV’s Crossroads in the late 70’s.
TV advertising’s ultimate nickable charts
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
Karcher’s DRTV business – success upon success
How Kärcher used long form advertising to drive their direct-to-consumer business
Monthly TV Viewing Report: December 2022
In December, adults watched an average of 2 hours 4 minutes of commercial linear TV each day. December saw England’s FIFA World Cup defeat to France on ITV1, the Big Fat Quiz of the Year 2022 on Channel 4, and environmental charity Keep Britain Tidy launched their first-ever TV advert.
A Recipe for a Perfect Sponsorship
Hear from the creative behind ‘Cake or not cake?’ and one of the most memorable sponsorships of 2022
Strategies for marketing through a downturn
Take a look at our compendium of robust, empirical evidence to help you justify your advertising investment.
3 great ads I had nothing to do with
3 great ads I had nothing to do with Sir John Hegarty
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
3 great ads: Chaka Sobhani
Leo’s entertaining and insightful Chief Creative Officer reveals her choices
3 great ads: David Kolbusz
3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired
TV advertising's ultimate charts:
- what every marketer should know