TV is a key channel for delivering both immediate & sustained effects and can start delivering results from week one.

Watch stand out spots from, Lotto, McCain, McDonalds, Taylors of Harrogate and Vodaphone.

Journalist John Plunkett chats to Director and Executive Producer Ben Kellett on the mammoth task of recreating three episodes from the hugely successful classic sitcom, Dad’s Army.

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

Aidan talks about his three ad choices that have inspired him – Xbox, Mumsnet and Audi

Andrew Davies adapts Jane Austen's Sanditon for ITV and it's a 'fascinating set of possibilities'.

The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Landmark advertising effectiveness research from ebiquity and Gain Theory.

Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.

In August adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, The Champions of Britain’s Got Talent returned, and we asked why coffee bags hadn’t been thought of before