Journalist John Plunkett meets Taskmaster creator Alex Horne to discuss everything from favourite challenges to dream contestants

BMW, Carlton and Guinness - the South African duo from AMVBBDO talk about the 3 great ads they had nothing to do with

WPP's Mark Read says "brand-led creative is becoming less important to some advertisers". Why would they think that, Lindsey Clay asks.

In total 2.5 billion TV ads are seen in the UK every day, this places average daily impact at 42

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

All the key viewing figures for the first half of 2018. Includes viewing stats, top programmes and most viewed advertisers

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

How a brand used TV for the first time to drive awareness and brand love

Landmark advertising effectiveness research from ebiquity and Gain Theory.

The latest figures from BARB show that the average adult watched 2 hours, 15 minutes of commercial TV each day in August 2018.

Without TV advertising, the "This girl can" campaign will be less effective than it could be.