TV advertising's killer charts; what every marketer should know

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thinkbox tv ads harvey harmony kiss

Harvey and Harmony: about Thinkbox's latest ad

Harvey uses the power of TV advertising to persuade his owner to let the love of his life come to live with them.


Why TV advertising?

Discover why TV advertising is so brilliant at creating success for brands, both overnight and over the long-term


About Thinkbox

Find out more about Thinkbox: our mission, our shareholders and our supporters.


Commercial TV viewing increases during first half of 2016

As Viceland – the new broadcast TV channel from global youth media brand Vice – is set to launch in the UK next month, commercial TV channels in the UK enjoyed a strong beginning to 2016.


NHS’ ‘Missing type’ blood appeal is back with new TV campaign

"Missing type", the appeal for new blood donors that grabbed headlines last year by mysteriously removing letters from famous brands and places such as Downing Street, returns with a 30-second UK TV spot created by WCRS


Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

Video Kids

Video kids

Kids’ viewing has never been greater with more channels and content than ever before. In this deck we bust some common myths surrounding viewing habits of today’s kids

Casillero del Diablo Abseil

Casillero del Diablo & Sky Movies – the perfect pairing

This case study tells the story of how Concha y Toro grew their brand through a legendary partnership with Sky Movies


Monthly TV Set Viewing Report: July 2016

The latest figures from BARB show that the average adult watched 2 hours, 25 minutes of commercial TV each day in July 2016. An increase of just under 2 minutes from July 2015.

Hells Kitchen

What’s on TV

Make yourself a cuppa and watch a bit of what you’ve got to look forward to on commercial TV in the coming weeks

Blog This is for everyone

This is for everyone - an essay by Tess Alps

It's time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps

RT @TessAlps: ...more importantly, linear TV watched by 90% of 1634s each week, plus extra reach via VOD on devices 2/2 #edtvfest



Creative Insights on Film


Creativity through the client's eyes

Ros King from Lloyds Banking Group and Josie Stevens from Sport England, talk to Thinkbox’s Lindsey Clay to share why creativity makes such effective advertising.

Creative Exchange

Creative Exchange: John Hegarty & Peter Fincham

Watch Sir John Hegarty, co-founder & Worldwide Creative Director at Bartle Bogle Hegarty and Peter Fincham, Director of Television, ITV, talk about what makes brands successful.


From brief to air with Vicki Maguire, Grey London

Vicki Maguire, Executive Creative Director at Grey London, talks about the creative opportunities and challenges for new to TV advertisers.