The-TV-playbook-for-online-businesses-hero

Join us for ‘The TV playbook for online businesses’ on Tuesday 16th November

EffWorks insights

Highlights of EffWorks' insights

If you missed the IPA’s EffWorks 2021, we’re here for you

Online-born-businesses-embrace-TV-advertising

Online-born businesses embrace TV advertising

TV advertising spend by online-born businesses has increased by 37% since 2019

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Rising to the remit: C4’s “Super.Human.” wins gold for TV creativity

4Creative win the July/August awards to promote Channel 4’s Paralympics coverage.

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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

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October’s Chart of the Month: TV is experiencing a surge in spend from ‘online-born’ businesses

Our latest Chart of the Month shows how different business sectors have been embracing TV advertising.

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Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

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10 TV picks: autumn highlights

Cosy up in front of the TV with a warm drink and look through our autumnal highlights which you can watch now as well as four upcoming programmes to schedule in.

Ofcoms-Media-Nation-2021

Ofcom’s Media Nations 2021 – at speed

We’ve pulled out the key TV points from OfCom’s latest report for you.

Advanced-TV-everything-you-need-to-know-about-advanced-TV-advertising

Advanced TV advertising: everything you need to know

Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.

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McCoy’s Muchos pack a punch without a punchy budget

How McCoy’s created the ‘Tortilla Take Down’ with bespoke creative, comedic talent, selective spots, fun programming and podium positions

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Rightmove makes itself at home in Location, Location, Location

Electric Glue have developed ads using Artificial Intelligence technology to embed Rightmove into Location, Location, Location.

3 great ads I had nothing to do with

3-great-ads-Sir-John-Hegarty

3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired