- Watch 'Vision: What TV advertising did next' on demandCatch-up
- The Media Mix Navigator: now updated with data from our 'Profit Ability 2' studyCheck it out
- Download the new white paper 'TV is at the heart of effectiveness' by Peter FieldDownload the white paper
- Accessible TV advertising: what it means and why it’s importantFind out more
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More from Thinkbox
TV advertising's ultimate charts: what every marketer should know
Unbeatable scale and reach
TV reaches 86.4% adults each week, building scale quickly and powerfully.
Cost effectiveness
TV is the most cost effectiveness AV advertising medium, with a view costing just over half a penny
Unrivalled trust
TV remains the most trusted advertising at 37%
Biggest for youth
Broadcaster TV accounts for 30% (1 hr 24 mins) of 16-34s video day