To build strong and lasting brand affinity, advertisers should embrace ‘waited for rewards’ rather than immediate and endless novelty, argues Wavemaker’s Monica Majumdar.
Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.
A handy guide to what the new regulations mean for HFSS brands
This month’s Chart of the Month shows how the 30-second spot continues to be the most popular time length in UK ad breaks.
3 great ads I had nothing to do with
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
TV advertising's ultimate charts:
- what every marketer should know
TV is the most cost effectiveness AV advertising medium, with a view costing just over half a penny