5 steps to getting on TV

TV Masters option 1

TV Masters: enrol now

Our new accredited eLearning course covers everything you need to know about TV advertising and offers a brand new qualification.

TVPA Thinkbox Website 2022 thumb

TV Planning Awards 2022

Entries are now open.


The TV playbook for online businesses: research charts

The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.


TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.


Shop Responsibly: collaboration in a time of crisis

How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying


Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.


Google Trends and TV Exposures: Online Born Businesses

This collection of slides correlate TV exposures with relative Google search volume for a variety of online born businesses. Download the presentation to learn more.

VOD What is VOD

January’s Chart of the Month: BARB introduces SVOD and Video-Sharing platform reporting

This month’s Chart of the Month looks at BARB’s new audience reporting capabilities. The recent release provides insight into SVOD and video-sharing platforms to provide a view on ‘total identified viewing’.


Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.


The seduction of time in advertising

No single variable should be used as the basis for deciding on advertising investment, says Matt Hill


Online-born businesses embrace TV advertising

TV advertising spend by online-born businesses has increased by 37% since 2019


Businesses that strengthened their commitment to TV advertising during pandemic

619 UK advertisers increased their TV spend in 2020 despite pandemic pressure - and many have continued to increase their investment in 2021

3 great ads I had nothing to do with


3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with


3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices


3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired