In total 2.5 billion TV ads are seen in the UK every day, this places average daily impact at 42

How a brand used TV for the first time to drive awareness and brand love

All the key viewing figures for the first half of 2018. Includes viewing stats, top programmes and most viewed advertisers

The July/August Thinkboxes shortlist sees some stand out creative from Audi, BT Sport, TENA Men, Halifax and NHS. Who will the Academy vote for? Watch them all right here.

All the learnings surrounding TV ad length

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Without TV advertising, the "This girl can" campaign will be less effective than it could be.

Landmark advertising effectiveness research from ebiquity and Gain Theory.

The latest figures from BARB show that the average adult watched 2 hours, 15 minutes of commercial TV each day in August 2018.

ITV2’s reality show is gripping the nation once again and breaking records. John Plunkett takes a look at its impact so far.