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How long does it take for TV to deliver results?

Destination-effectiveness-travel-brands-on-TV

Destination effectiveness: travel brands on TV

Join us from 9.00am on Wednesday 18th September at Ham Yard to find out how TV advertising is evolving and how travel marketers can make their media investments across the board more effective.

Dads army for web

Hit Stories - the making of Dad’s Army: The Lost Episodes

Journalist John Plunkett chats to Director and Executive Producer Ben Kellett on the mammoth task of recreating three episodes from the hugely successful classic sitcom, Dad’s Army.

Pandora Autumn

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

As Seen on TV: supercharging your small business

As Seen on TV: supercharging your small business

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

How-Nationwide-found-its-Voice

How Nationwide found its Voice

The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James

Aidan-McClure

Aidan McClure from Wonderhood Studios chooses his 3 great ads

Aidan talks about his three ad choices that have inspired him – Xbox, Mumsnet and Audi

Plunkett on TV: Why ITV's Sanditon is like no Jane Austen adaptation you've seen before

Andrew Davies adapts Jane Austen's Sanditon for ITV and it's a 'fascinating set of possibilities'.

Virgin Trains Fast Chair

Very Fast Chair speeds to victory in the May/Jun 2019 Thinkboxes

Very Fast Chair for Virgin Trains by Anomaly takes top TV creativity prize.

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Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

It’s time to make advertising creativity great again

It’s time to make advertising creativity great again

Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.

Monthly-TV-Report-July-2019

Monthly TV Viewing Report: July 2019

In July adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, 5.25 million people celebrated Love (Island) and we met FleazyE, the DJing cat

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired