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The TV playbook for online businesses: research charts

The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.

TVPA Thinkbox Website 2022 thumb

TV Planning Awards 2022

Entries are now open.

Plunkett-on-TV-Trigger-Point

Plunkett on TV: Trigger Point, expect the unexpected with ITV’s new thrilling drama

Get ready for a six-part high octane thriller starring Vicky McClure and Adrian Lester as members of the Metropolitan Police’s elite bomb disposal squad.

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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Shop-Responsibly

Shop Responsibly: collaboration in a time of crisis

How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying

Demand-Generator

Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

Google-Trends-and-TV-Exposures-Online-Born-Businesses

Google Trends and TV Exposures: Online Born Businesses

This collection of slides correlate TV exposures with relative Google search volume for a variety of online born businesses. Download the presentation to learn more.

VOD What is VOD

January’s Chart of the Month: BARB introduces SVOD and Video-Sharing platform reporting

This month’s Chart of the Month looks at BARB’s new audience reporting capabilities. The recent release provides insight into SVOD and video-sharing platforms to provide a view on ‘total identified viewing’.

Formula_E_no_turning_back

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

The-seduction-of-time-in-advertising

The seduction of time in advertising

No single variable should be used as the basis for deciding on advertising investment, says Matt Hill

Online-born-businesses-embrace-TV-advertising

Online-born businesses embrace TV advertising

TV advertising spend by online-born businesses has increased by 37% since 2019

Data-reveals-businesses-that-strengthened-their-commitment-to-TV-advertising-during-pandemic

Businesses that strengthened their commitment to TV advertising during pandemic

619 UK advertisers increased their TV spend in 2020 despite pandemic pressure - and many have continued to increase their investment in 2021

3 great ads I had nothing to do with

3-great-ads-Sir-John-Hegarty

3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired