Media-Mix-Navigator-2022-hero

Media Mix Navigator: maximise business returns from your media investment

Watch 'TV planning for effectiveness' on demand

Watch on demand to learn from the most effective TV planning we've seen this year.

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Watch 'BVOD in focus: planning for success' on demand

Get an understanding of the role BVOD plays in people’s lives including how it fits within wider online video consumption. Catch up now.

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Christmas TV ads 2022

Your very own hub to watch the best of TV creativity this Christmas.

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Future Focus Report Q1

With Q1 planning well under way, this report will be a handy guide on what you can expect for the first few months of the new year.

Advanced-TV-Advertising

Advanced TV Advertising

Delve into the new frontier of TV advertising, explore how the broadcasters are investing in new technologies to deliver advanced advertising opportunities that bring together the best of the internet and TV advertising.

Strategies-for-marketing-through-a-downturn

Strategies for marketing through a downturn

Take a look at our compendium of robust, empirical evidence to help you justify your advertising investment.

Adnormal-behaviour-how-adlands-perceptions-of-media-consumption-have-changed

Adnormal behaviour: how adland’s perceptions of media consumption have changed

Adland still isn’t normal, but its understanding of the UK public’s media consumption has improved

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Remember the value of TV as inflation bites

Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness.

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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Chart-of-the-Month-December-2022

December’s Chart of the Month: Different video channels sit at different ends of predictability spectrum

The charts shows how the variability of returns differs significantly across different forms of advertising. This essentially indicates the risk of investing in different channels based on the predictability of their returns.

Monthly TV viewing report October 2022

Monthly TV Viewing Report: October 2022

In October, adults watched an average of 1 hour 56 minutes of commercial linear TV each day. October saw the series finale of Karen Pirie on ITV, and Animal Rescue Foundation launched its first-ever TV advert.

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Zizzi: bringing different to the table

Learn how Zizzi’s first TV campaign brought 16-34s back to the table

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired