Landmark advertising effectiveness research from ebiquity and Gain Theory.

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

October’s chart of the month shows that DRTV is head and shoulders above the rest when it comes to activation

All the key viewing figures for the first half of 2018. Includes viewing stats, top programmes and most viewed advertisers

BMW, Carlton and Guinness - the South African duo from AMVBBDO talk about the 3 great ads they had nothing to do with

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

Bookbeat used TV for the first time to drive awareness and consideration for the audible book service

Journalist John Plunkett meets Taskmaster creator Alex Horne to discuss everything from favourite challenges to dream contestants

The latest figures from BARB show that the average adult watched 2 hours, 15 minutes of commercial TV each day in August 2018.

WPP's Mark Read says "brand-led creative is becoming less important to some advertisers". Why would they think that, Lindsey Clay asks.