Guinness, Tango and Nike – the BBH Chief Creative Officer tells us why they are his three favourite ads

There are so many effectiveness studies pointing in the same direction but will they be listened to, asks Matt Hill

As 3 Great Ads reaches 50 episodes, Academy President Rosie Arnold looks back at the series so far to see what themes have emerged.

Specsavers innovated through a contextual TV campaign to raise awareness about eye health

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

Landmark advertising effectiveness research from ebiquity and Gain Theory.

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

How a bold mindset and clever collaboration led to success for soak.com

Watch all the finalists’ and winners’ films from Thinkbox TV Planning Awards 2018 here

Ofcom says the BBC Three broadcast channel was shut “years to early”. Matt Hill has a look at why broadcast channels are so important.