Our new accredited eLearning course covers everything you need to know about TV advertising and offers a brand new qualification.
The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.
How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying
This collection of slides correlate TV exposures with relative Google search volume for a variety of online born businesses. Download the presentation to learn more.
This month’s Chart of the Month looks at BARB’s new audience reporting capabilities. The recent release provides insight into SVOD and video-sharing platforms to provide a view on ‘total identified viewing’.
619 UK advertisers increased their TV spend in 2020 despite pandemic pressure - and many have continued to increase their investment in 2021
3 great ads I had nothing to do with
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
TV advertising's ultimate charts:
- what every marketer should know
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.