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'Profit Ability: the business case for advertising'

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Watch ‘Profit Ability: the business case for advertising’ on demand

This event re-framed the way marketers should be thinking about their media investments with the launch of a major new study from Ebiquity and Gain Theory.

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Download the charts for ‘Profit Ability: the business case for advertising’

Get your hands on the killer slides from Ebiquity and Gain Theory’s effectiveness study

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Chart of the month: TV’s reach is undiminished

See how BVOD keeps TV reaching further with the IPA’s new planning tool

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How broadcaster VOD keeps TV reaching further

TV’s immense reach is still easily within reach despite changes in viewing patterns. Thanks to the IPA, we now have industry standard proof that TV's reach hasn’t changed in the last 10 years, writes Matt Hill for Mediatel.

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The September/October Thinkboxes shortlist

Stand out spots from Audi, Marmite, MoneySuperMarket, Sainsbury's and Warburtons. Who will the Academy vote for?

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Macmillan’s IPA Award winning campaign

This brand film tells the story of how Macmillan redevised their marketing campaign in order to drive substantial business results.

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Fail better: Develop a test & learn approach to marketing

How can we fail better? Find out at IPA’s next Eff Event where we premiere Guinness’ 2016 awarding winning brand film.

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Domino's - The Journey to Greatness

This case study shows how a change in approach reaped rewards for Domino’s.

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Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

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We’re living in the Age of Television

Thinkbox CEO Lindsey Clay looks at the Age of Television we’re enjoying

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Monthly TV Set Viewing Report: October 2017

The latest figures from BARB show that the average adult watched 2 hours, 28 minutes of commercial TV each day in October 2017.

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Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

Take a look at how some of the nation’s favourite TV ads were made

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Behind the scenes of John Lewis ‘Buster the Boxer’

Find out the techniques behind Buster the bouncing dog in the 2016 Christmas delight.

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Behind the scenes of Halifax ‘Thunderbirds 1965’

Thunderbirds are back and banking. Find out how the old combines with the new.

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Behind the scenes of Sainsbury’s ‘The Greatest Gift’

James Cordon narrates this festive treat from Sainsbury’s. Find out what made it come together.