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In a world of instant gratification, don’t forget the power of anticipation

To build strong and lasting brand affinity, advertisers should embrace ‘waited for rewards’ rather than immediate and endless novelty, argues Wavemaker’s Monica Majumdar.


OLIO: what a wonderful waste

How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food


The Future of HFSS advertising: Your questions answered

A handy guide to what the new regulations mean for HFSS brands


June’s Chart of the Month: TV drives search uplift

This month’s Chart of the Month shows the strong relationship between TV exposures and search volume.

The shortlist: TV Planning Awards 2022

View the full shortlist for the Thinkbox TV Planning awards 2022 now.


Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.


TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.


Netflix: your questions (mostly) answered

We provide the lowdown on Netflix’s plans to introduce advertising to its platform.


Monthly TV Viewing Report: May 2022

In May, adults watched an average of 1 hour 50 minutes of commercial linear TV each day. May saw the launch of new crime thriller DI Ray on ITV, and Simply Business launched their first-ever TV advert.


‘A Year in TV 2021 - 2022’

View or download your copy of ‘A Year in TV 2021 - 2022’ in which we unpick, unpack, and contextualise what is happening in TV and TV advertising to help you understand how to keep getting the best out of it. Take a look now.


CFlight: advanced TV measurement

CFlight enables advertisers to see the total reach and frequency of their campaigns across all forms of TV


Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

3 great ads I had nothing to do with


3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with


3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices


3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired