How did 2020 change the video world?
Can brands harness the power of a cliff-hanger?
Richard Shotton explores the idea that if a story is left uncompleted, it's far more memorable.
TV Masters: enrol now
Our new accredited eLearning course covers everything you need to know about TV advertising and offers a brand new qualification.
Young’s mastered the art of TV
How a modern data-led TV campaign helped a 200-year-old business to drive sales
Demand Generator
The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.
Adapting to adversity: advertising lessons from lockdown
Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.
TV advertising’s ultimate nickable charts
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
What do we know about advertising time lengths?
Matt Hill, Thinkbox’s Research & Planning Director, looks at whether advertising’s future is short form.
Monthly TV Viewing Report: January 2021
In January adults watched an average of 2 hours, 40 minutes of commercial linear TV each day, ITV told the gripping story of the Pembrokeshire Murders & Oatly offered to “help talk to dad about milk”
10 TV picks: having a laugh
Get ready to crack a smile or two as we take a look at the TV shows that will get you laughing out loud.
How brands can harness the principle of costly signalling
Behavioural scientist and author of The Choice Factory Richard Shotton explains how to send the right signals, and that it’s not what you say, but how you say it that matters.
Breaking ads
We update this gallery weekly with a collection of the latest and best ads breaking on TV.
3 great ads I had nothing to do with
3 great ads I had nothing to do with Sir John Hegarty
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
3 great ads: Chaka Sobhani
Leo’s entertaining and insightful Chief Creative Officer reveals her choices
3 great ads: David Kolbusz
3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired
TV advertising's ultimate charts:
- what every marketer should know