TV advertising's ultimate charts: what every marketer should know
Unbeatable scale and reach
TV reaches 86.4% adults each week, building scale quickly and powerfully.
TV is the most cost effectiveness AV advertising medium, with a view costing just over half a penny
TV remains the most trusted advertising at 37%
Biggest for youth
Broadcaster TV accounts for 30% (1 hr 24 mins) of 16-34s video day