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TV advertising's ultimate charts: what every marketer should know


Unbeatable scale and reach

TV reaches 86.4% adults each week, building scale quickly and powerfully.


Cost effectiveness

TV is the most cost effectiveness AV advertising medium, with a view costing just over half a penny


Unrivalled trust

TV remains the most trusted advertising at 37%


Biggest for youth

Broadcaster TV accounts for 30% (1 hr 24 mins) of 16-34s video day

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