To build strong and lasting brand affinity, advertisers should embrace ‘waited for rewards’ rather than immediate and endless novelty, argues Wavemaker’s Monica Majumdar.

Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.

TV was never far from people’s lips at this year’s Cannes Lions International Festival of Creativity, writes Thinkbox’s Chris Dunne.

A handy guide to what the new regulations mean for HFSS brands

How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

View the full shortlist for the Thinkbox TV Planning awards 2022 now.

In May, adults watched an average of 1 hour 50 minutes of commercial linear TV each day. May saw the launch of new crime thriller DI Ray on ITV, and Simply Business launched their first-ever TV advert.

We provide the lowdown on Netflix’s plans to introduce advertising to its platform.

This month’s Chart of the Month shows how the 30-second spot continues to be the most popular time length in UK ad breaks.

We update this gallery weekly with a collection of the latest and best ads breaking on TV.