Anatomy of a Hit: The Great British Bake Off

John Plunkett talks to Richard McKerrow about 'The Great British Bake Off'

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A Year in TV 2017-18

Download your copy of ‘A Year in TV 2017-18’, our annual review of the last 12 months in commercial TV.

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‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

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2017: A year in commercial TV, by Lisa Campbell

Director of the Edinburgh Television Festival casts her expert eye over the commercial TV highlights from 2017

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BVOD is prime real estate

Find out exactly why TV and BVOD are prime, trusted real estate

System One: the behavioral science revolution

System One the behavioral science revolution

Orlando Wood on how our understanding of human decision-making is revolutionising advertising

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Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

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Plunkett on TV: A look ahead at Spring TV shows

John Plunkett gives his take on some of the unmissable Spring time shows coming up across commercial TV. Happy viewing…

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Shaun McIlrath and his 3 great ads he had nothing to do with

Shaun McIlrath reveals his three great ads that he had nothing to do with

DFS Brand Film

How MediaCom's TV ad innovations sold £1bn worth of DFS sofas

Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.

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Your “Profit Ability” questions answered

Ebiquity & Gain Theory’s landmark ‘Profit Ability’ study raised some interesting questions. Here we answer them…

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Monthly TV Set Viewing Report: March 2018

The latest figures from BARB show that the average adult watched 2 hours, 33 minutes of commercial TV each day in February 2018.

In The Long Run

Must see TV

The UK broadcasters invest over £6 billion a year into making TV, and TV advertising pays for a fair chunk of it. Take a look at some of the hottest shows coming up on commercial TV in the UK.

What are we watching? Key numbers from BARB

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Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience

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Top ads report

Top 50 ads of the week, plus the top 10 ads by major brand category

BARB Profile

Profile report

The top 50 programmes on commercial TV that deliver a higher than average percentage of the chosen audience