See how Paramount used TV to generate mass excitement and spark conversation, helping to make Transformers 4 the biggest film opening of 2014.
Get the lowdown on the top quality TV programming that’s coming up over the next few weeks.
What are we watching?
TV advertising's killer charts:
- what every marketer should know
Best for profit
TV is the most effective form of advertising, generating £1.79 profit for every £1 spent
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.