Big-Think-at-Bafta-2022-hero

Big Think at BAFTA 2022
on Tuesday 14 June

A-Year-in-TV-2021-2022

‘A Year in TV 2021 - 2022’

View or download your copy of ‘A Year in TV 2021 - 2022’ in which we unpick, unpack, and contextualise what is happening in TV and TV advertising to help you understand how to keep getting the best out of it. Take a look now.

12-TV-picks-in-it-to-win-it

12 TV picks: in it to win it

Celebrate the competitive spirit in all its many forms from the life affirming to the life changing, from the deadly serious to the entirely light hearted.

Attention-in-context-ondemand

Watch ‘Attention in context’ on demand

We were at BAFTA’s newly refurbished headquarters, delving into the apparently simple but actually rather complex and nuanced topic of attention.

TV-advertisings-ultimate-nickable-charts-2021

TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

CFlight-measuring-reach-and-frequency-across-linear-TV-and-BVOD

CFlight: advanced TV measurement

CFlight enables advertisers to see the total reach and frequency of their campaigns across all forms of TV

Demand-Generator

Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

Bring-on-the-technicolour

Bring on the technicolour!

Creative Salon’s Claire Beale with a clarion call for the most important thing in advertising: creativity

Chart-of-the-month-May-2022

May’s Chart of the Month: Broadcaster TV was over two thirds of identified viewing in Q1

This month’s Chart of the Month shows that people in the UK spent an average of 4 hours, 11 minutes a day viewing content during January-March this year.

Monthly-TV-Report-April-2022

Monthly TV Viewing Report: April 2022

In April, adults watched an average of 1 hour 54 minutes of commercial linear TV each day. April saw the launch of the final season of Derry Girls on Channel 4, and Utilita Energy launched their first-ever TV advert.

The-TV-playbook-for-online-businesses-Research-charts

The TV playbook for online businesses: research charts

The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.

simply_be

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

1-billion-more-invested-in-TV-advertising-in-2021

£1 billion more invested in TV advertising in 2021

TV advertising investment totalled £5.46 billion, an increase of 24% on 2020 (and 11% up on pre-pandemic 2019). This represents a record level of investment in TV advertising.

3 great ads I had nothing to do with

3-great-ads-Sir-John-Hegarty

3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

chaka_sobhani

3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

DavidKolbusz

3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired