TV advertising's killer charts; what every marketer should know

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thinkbox tv ads harvey harmony kiss

Harvey and Harmony: about Thinkbox's latest ad

Harvey uses the power of TV advertising to persuade his owner to let the love of his life come to live with them.


Why TV advertising?

Discover why TV advertising is so brilliant at creating success for brands, both overnight and over the long-term


About Thinkbox

Find out more about Thinkbox: our mission, our shareholders and our supporters.

Channel 4: We’re the superhumans

Channel 4 triumphant in latest Thinkboxes

Find out more about the July/ August winner and runners up.


Breaking ads

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.


Commercial TV viewing increases during first half of 2016

As Viceland – the new broadcast TV channel from global youth media brand Vice – is set to launch in the UK next month, commercial TV channels in the UK enjoyed a strong beginning to 2016.

Video Kids

Video kids

Kids’ viewing has never been greater with more channels and content than ever before. In this deck we bust some common myths surrounding viewing habits of today’s kids

Casillero del Diablo Abseil

Casillero del Diablo & Sky Movies – the perfect pairing

This case study tells the story of how Concha y Toro grew their brand through a legendary partnership with Sky Movies

Monthly TV Set Viewing Report August 2016: EE

Monthly TV Set Viewing Report: August 2016

The latest figures from BARB show that the average adult watched 2 hours, 13 minutes of commercial TV each day in August 2016. The decrease in commercial viewing compared to August last year can be attributed to the Rio Olympics coverage, televised exclusively on BBC.


What’s on TV

Looking for something brilliant to watch? You’re only human. Check out what’s coming up on commercial TV.

Blog This is for everyone

This is for everyone - an essay by Tess Alps

It's time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps

RT @Think_TV: The power of TV: Trump-Clinton showdown breaks TV debate ratings record as 84 million watch https://t.co/Jw1FUNi66d via @Reut



Creative Insights on Film


Creativity through the client's eyes

Ros King from Lloyds Banking Group and Josie Stevens from Sport England, talk to Thinkbox’s Lindsey Clay to share why creativity makes such effective advertising.

Creative Exchange

Creative Exchange: John Hegarty & Peter Fincham

Watch Sir John Hegarty, co-founder & Worldwide Creative Director at Bartle Bogle Hegarty and Peter Fincham, Director of Television, ITV, talk about what makes brands successful.


From brief to air with Vicki Maguire, Grey London

Vicki Maguire, Executive Creative Director at Grey London, talks about the creative opportunities and challenges for new to TV advertisers.