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Giving attention a little attention

Planning media in 2022

Join us live at HOME Manchester on Wednesday 21st September to explore the latest data on media consumption and marketing effectiveness.

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I’ll huff, and I’ll puff, and I’ll… boost ad effectiveness

Many enduring stories employ ‘Repetition-Break Plot Structure’, and advertising can benefit from adopting the technique, argues Astroten’s Joanna Stanley

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Future Focus Report Q4

With Q4 planning well under way, this report will be a handy guide on what you can expect for the final few months of this year.

Vacancy: Agency Relationship Manager

A rare opportunity to join our award-winning research & planning team.

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August’s Chart of the Month: Broadcaster TV accounted for 71% of in-home viewing among adults in H1

This month’s Chart of the Month looks at how Broadcaster TV accounted for 71% of in-home viewing among adults in H1

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Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

Winners announced: TV Planning Awards 2022

Check out who won what and watch all the finalists’ films here.

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How taking an alternative path took Aldi from shame to pride

Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.

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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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The Future of HFSS advertising: Your questions answered

A handy guide to what the new regulations mean for HFSS brands

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OLIO: what a wonderful waste

How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food

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Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired