The shortlist: TV Planning Awards 2023
View the full shortlist for the Thinkbox TV Planning Awards 2023 now.
5 keys to maximising profit in tough times
Les Binet: 5 keys to maximising profit in tough times
Trends in TV 2022-23
We’ve gathered the all the data, charts and insight you need on what’s been happening to TV viewing over the last year, why it happened, and what it means.
The potential of FAST
Insight and opinion on why FAST services are having less of an impact in the UK than they are in the US from Enders’ Tom Harrington
Media Mix Navigator
The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.
The Round Up: Thinkbox research 2022
Thinkbox’s research studies from 2022 all bundled up into one digestible pdf. Download it for free here.
TV advertising’s ultimate nickable charts
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
May’s Chart of the Month: Electric/hybrid vehicles are motoring ahead in TV advertising
This month’s Chart of the Month shows how TV has the ability to help drive societal change. Analysis from Nielsen Ad Intel shows the movement of TV expenditure towards the promotion of electric vehicles/hybrid cars.
Dulux given the starring role in Changing Rooms
How Dulux brought back an iconic 90s programme and inspired the nation to pick up a paintbrush
TV advertising in a cost of living crisis
Liz Duff from Total Media answers key questions advertisers have about maintaining spend through a recession and TV advertising’s value
Strategies for marketing through a downturn
Take a look at our compendium of robust, empirical evidence to help you justify your advertising investment.
Monthly TV Viewing Report: April 2023
In April, adults watched an average of 1 hours 51 minutes of commercial linear TV each day. April saw the launch of I'm a Celebrity... South Africa on ITV1, and loo roll brand Who Gives A Crap launched its first-ever advert.
3 great ads I had nothing to do with
3 great ads I had nothing to do with Sir John Hegarty
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
3 great ads: Chaka Sobhani
Leo’s entertaining and insightful Chief Creative Officer reveals her choices
3 great ads: David Kolbusz
3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired
TV advertising's ultimate charts:
- what every marketer should know
TV is the most cost effectiveness AV advertising medium, with a view costing just over half a penny