This month’s Chart of the Month shows that people in the UK spent an average of 4 hours, 11 minutes a day viewing content during January-March this year.
The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.
TV advertising investment totalled £5.46 billion, an increase of 24% on 2020 (and 11% up on pre-pandemic 2019). This represents a record level of investment in TV advertising.
3 great ads I had nothing to do with
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
TV advertising's ultimate charts:
- what every marketer should know
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.