Seen our TV ad?
Discover why TV advertising is so brilliant at creating success for brands, both overnight and over the long-term
Inspiration from the Paralympics and Olympics, heart wrenching emotion and an epic journey make up the July/ August shortlist
As Viceland – the new broadcast TV channel from global youth media brand Vice – is set to launch in the UK next month, commercial TV channels in the UK enjoyed a strong beginning to 2016.
This case study tells the story of how Concha y Toro grew their brand through a legendary partnership with Sky Movies
The latest figures from BARB show that the average adult watched 2 hours, 13 minutes of commercial TV each day in August 2016. The decrease in commercial viewing compared to August last year can be attributed to the Rio Olympics coverage, televised exclusively on BBC.
Looking for something brilliant to watch? You’re only human. Check out what’s coming up on commercial TV.
Creative Insights on Film
TV advertising's killer charts:
- what every marketer should know
Best for profit
TV is the most effective form of advertising, generating £1.79 profit for every £1 spent
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.