Many enduring stories employ ‘Repetition-Break Plot Structure’, and advertising can benefit from adopting the technique, argues Astroten’s Joanna Stanley

With Q4 planning well under way, this report will be a handy guide on what you can expect for the final few months of this year.

This month’s Chart of the Month looks at how Broadcaster TV accounted for 71% of in-home viewing among adults in H1

A rare opportunity to join our award-winning research & planning team.

Check out who won what and watch all the finalists’ films here.

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

We chat to the five young planners who made the shortlist.

Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

A handy guide to what the new regulations mean for HFSS brands

How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food

We update this gallery weekly with a collection of the latest and best ads breaking on TV.