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Environmental Sustainability

Environmental Sustainability


Thinkbox is committed to operating sustainably ourselves, using our influence and platforms to encourage sustainability in others, and supporting the use of advertising, especially TV advertising, to change society’s behaviour for the better.

Thinkbox is a supporter of Ad Net Zero – the advertising industry’s drive to reduce the carbon impact of developing, producing, and running advertising – and we intend to become a net-zero carbon organisation by 2050. We are embedding sustainability at the heart of everything we do. 

Below are links to some of the wide-ranging initiatives that commercial TV broadcasters in the UK are undertaking to tackle environmental sustainability:

You may also be interested in the albert initiative, founded in 2011 by the TV and film industries to tackle their environmental impact and encourage their audiences to act for a sustainable future.

Training is a crucial first step in tackling environmental sustainability – you can’t change what you don’t understand. The following training courses are a good place to start (all Thinkbox staff have completed the Ad Net Zero Essentials Certificate):

  • Ad Net Zero Essentials Certificate - to help people working in the advertising and marketing services industries understand the climate crisis and the action required
  • Albert – production-focused training available to anyone in the TV/film industry
  • Isla – focused on making events sustainable

Thinkbox’s decarbonisation targets

Thinkbox is committed to decarbonisation, and we have set science-based targets in line with the SBTi criteria. Targets are considered ‘science-based’ if they are in line with what the latest climate science deems necessary to meet the goals of the 2015 Paris Agreement – namely limiting global warming to below 1.5°C above pre-industrial levels.

For anyone unfamiliar with the three ‘Scopes’ used in carbon emissions measurement, they are:

Scope 1: Direct emissions from owned or controlled sources (e.g. natural gas for heating in offices)

Scope 2: Indirect emissions from the generation of purchased energy

Scope 3: All indirect emissions that occur in the company value chain (e.g. business travel, events we put on)

The reduction commitments in the table below have been recommended by Green Element, our environmental consultancy.

Near-term targetsLong-term net zero targets
Target year20302050 at the latest
Scopes 1 & 2Reduction commitment: minimum 42% absolute reduction from 2021 base year.Reduction commitment: 90% absolute reduction from 2021 base year.
Scope 3Reduction commitment: minimum 25% absolute reduction from 2021 base year Reduction commitment: 90% absolute reduction from 2021 base year AND neutralisation of final 10% of emissions by high quality, permanent, physical carbon removals (e.g. afforestation and reforestation, soil carbon sequestration)

For more information, please email