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Media Signalling

Posted on: August 24, 2022

In this episode, our Research Manager Nailah Uddin guides us through the world of media signalling from our ‘Signalling Success’ study.

Signalling Success, conducted by house51, examined how different media channels communicate brand signals like trust, fitness, and social signal. It was the first-known UK study dedicated to the behavioural science principles of "costly signalling" and "public promises" in advertising.

You can watch the video above and download the deck for full information.

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