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Other useful training

Other useful training

Posted on: June 16, 2023

Below you can find links to other organizations which offer useful training courses. Please visit each company to learn more about their individual programmes.


Clearcast are an organization that checks ads against the UK Code of Broadcast Advertising, which sets out what is and isn’t permitted to be shown for broadcast on the UK’s main commercial channels.

Broadcast advertising rules can seem very complicated, especially when you’re trying to come up with original creative ideas and turn them into ads to wow your target audience. Their training courses help agencies, creatives, advertisers and broadcasters get to grips with ad rules and learn how to work within them.


Barb is responsible for delivering the UK’s television audience measurement currency. They commission research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing behaviour of the UK’s 27 million TV households. They run training sessions to help the media and advertising industry better understand the strength of the TV broadcast currency. There are two sessions to choose from; one to support the emerging generation of media agency, broadcaster and advertiser talent, and another to advance the skills of those already established in the television industry.


The IPA is the professional body that supports UK advertising agencies by voicing their concerns, showcasing their work and continuously developing their skills. The IPA exists to help their members be the best they can be. And through Effworks they aim to provide the advertising and marketing industry with resources and tools to realise the potential of truly accountable and effective marketing.

Their award-winning learning and development programme has been created by the industry's top practitioners. It covers every discipline at every level, from apprentice to CEO. You can become an Accredited MIPA (Member of the IPA) by a simple qualifications-based programme of learning. As a MIPA you’ll become part of an exclusive network of advertising professionals and can join MIPA Connect where you can share content and discuss the latest industry activity with other MIPA, attend IPA events at member rates and look forward to being invited to events only for MIPAs.


ISBA is the only body representing the UK’s leading advertisers. Speaking with one voice on behalf of over 3000 brands, they advocate a trusted advertising environment – transparent, accountable and effectively regulated. Working with their network of senior marketers they help their members make better decisions, both now and in the future.

ISBA workshops are practical, interactive and deliver skills for immediate use. With a range of new workshops, webinars, legal seminars and insight events, their capability building programme has something for every member of the team.

Advertising Association

The Advertising Association promotes the rights, roles and responsibilities of advertising. They represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

Every year the Advertising Association offers emerging talent the opportunity to learn the ropes from leading experts on its Media Business Course which connects hundreds of young industry practitioners with industry veterans, many of whom are previous graduates of the course.

Ad Net Zero

This online course offers best practice in sustainability for advertising professionals. It provides a qualification to help people working in the advertising and marketing services industry understand the climate crisis and the actions to achieve net zero emissions from the development, production and media placement of advertising.

Sky Media Skills

Sky Media is the advertising sales arm of Sky. Through world-class content, combined with market-leading innovations like AdSmart, Sky Media gives brands access to audiences wherever they are and however they watch.  

Sky Media Skills is an interactive portal that aids better understanding of the wide range of Sky's advertising products and capabilities. Each of the eight bite-sized modules takes roughly 15 minutes to complete, covering everything from VOD to One Campaign, as well as the measurement and targeting capabilities on offer.

You can request access by emailing

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