Research

Explore Thinkbox’s research studies, access the latest viewing numbers from BARB and steal from a library of handy, nickable charts

The-Age-of-Television-event

The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

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Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

From-Brand-to-Bland

What happens when you take away people’s favourite brands?

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.

2018-TV-viewing-report

2018 TV viewing report

All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus loads more.

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Video day

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

Media-in-focus-download

Media in Focus: free download

Get your hands on Binet & Field’s latest research

Get with the programme

Get with the programmes: the Thinkbox guide to TV partnerships

An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.

June’s chart of the month: online video’s black hole

The price of online video advertising is hugely inflated considering its share of viewing.

The-Durrells

Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience

Creative drivers excellence

Creative Drivers of Effectiveness

Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.

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Top ads report

Top 50 ads of the week, plus the top 10 ads by major brand category