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Why TV
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How to use TV
Spots
Introduction to spot advertising
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TV advertising time lengths
Flighting: How best to spread your ratings across a campaign
Ad break innovation
BVOD
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Advanced TV
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Advanced TV advertising: everything you need to know
CFlight: measuring reach & frequency across linear TV & BVOD
TV’s positive impact
How advertising can address the climate crisis: The Greenprint, by ITV/System1
TV and climate action
Introduction to accessible TV advertising
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Accessible TV advertising on UK TV
Research
Thinkbox research
Context Effects
Earning Attention
The drivers of profitability
Creative Drivers of Effectiveness
BVOD Almighty: Reach and Return
Adnormal Behaviour
Giving attention a little attention: download the white paper
The TV playbook for online businesses
Signalling Success
Demand Generation
Effectiveness in Context: free download
As Seen on TV: supercharging your small business
A Matter of Time: the importance of time-length in TV advertising
The Age of Television: the needs that drive us
Profit Ability: the business case for advertising
From Brand to Bland: what happens when you take away people’s favourite brands?
Media in Focus: free download
Get with the programmes: the Thinkbox guide to TV partnerships
Marketing Effectiveness in the Digital Era: Media in Focus
TV Response: new rules, new roles
The long and the short of it
Nickable Charts
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Charts on film
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Training & tools
Media Mix Navigator
Media Mix Navigator
What is the Media Mix Navigator?
When to use the Media Mix Navigator
Media Mix Navigator: There are no guarantees, but there is guidance
Barb data
Profile report
Reach report
Top ads report
Top programmes report
Barb: the industry’s standard for understanding what people watch
Barb Glossary
Training
TV Masters: our online training course
Bespoke advertiser training
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Useful resources
TV is at the heart of effectiveness white paper by Peter Field
Strategies for marketing through a downturn
How to calculate CPTs
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TV’s positive impact

With its unparalleled socio-cultural influence and ability to shift attitudes and behaviours, TV is a powerful force for social good.

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ThinkboxDiscover the power of TV advertising

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