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Autos Deep Dive

Posted on: September 1, 2023

In this Deep Dive we shine a spotlight on the automotive sector and offer an analysis of the category by exploring:

Background & Macro Spend Patterns:

  • Understanding the key trends and challenges
  • Spending behaviour and patterns

Media Planning:

  • Seasonal, weekday, and daypart analysis
  • Ad time-lengths
  • Share of Voice & Sponsorship

Blending linear & sponsorship

  • Boosting TV share of voice

Download the deck to learn more.

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