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The power of excess share of voice

The power of excess share of voice

Posted on: November 29, 2023

In this episode of Charts on Film, Research Manager Nailah Uddin discusses the importance of Price Sensitivity and Excess Share of Voice as important topics for marketers.

This film uses the supermarket category as an example of different SOV strategies at play. In tough economic climates, being bold and strategic in pursuing eSOV could offer significant advantages for businesses.

Watch now to learn more and download the slide above.

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