Thinkbox testThinkbox
The power of excess share of voice

The power of excess share of voice

Posted on: November 29, 2023
Share

In this episode of Charts on Film, Research Manager Nailah Uddin discusses the importance of Price Sensitivity and Excess Share of Voice as important topics for marketers.

This film uses the supermarket category as an example of different SOV strategies at play. In tough economic climates, being bold and strategic in pursuing eSOV could offer significant advantages for businesses.

Watch now to learn more and download the slide above.

Subscribe today to receive the latest news in your inbox

We ask for your details so we can send you things we think you'll find most relevant and useful. We will never sell your data and we promise to keep your details safe and secure.