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The Multiplier Effect

The Multiplier Effect

Posted on: September 27, 2022

In this episode, our Research Manager Nailah Uddin takes us through the multiplier effect.

Based on findings from ‘Demand Generation’, a study commissioned by Thinkbox and conducted by MediaCom, Wavemaker, and Gain Theory, findings reveal that most advertising channels have the potential to boost the efficiency of others, although the scale and consistency of this effect can vary significantly. TV emerges as a particularly powerful driver of the multiplier effect, with social media, radio, print, and online display seeing their effectiveness increase by approximately 30% when paired with a TV campaign.

You can watch the video above and download the deck for full information.

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