Thinkbox LogoThinkbox
Giving attention a little attention: download the white paper

Giving attention a little attention: download the white paper

Posted on: July 19, 2022

Giving attention a little attention’, undertaken by award-winning cognitive scientist Dr Ali Goode, outlines the current approaches to attention within the advertising and media industry and compares them with academic insights and theories.

A recent surge in global interest in advertising attention measurement has prompted key questions such as is attention the missing link in media measurement? Is it the vital piece of the advertising effectiveness jigsaw that will complete the picture? This interest has forced an industry-wide rethink of legacy media metrics.

As a result, it was important to gain a deeper understanding of current thinking by commissioning an independent review. In particular, understanding how attention is understood in the academic cognitive science world and how this compares with its commercial application within media.

This paper is hopefully a valuable addition to the advertising attention debate, raising the potential for some course correction, and identifying some important areas that are yet to be incorporated into current thinking or fully understood.

Download your copy of the full paper by clicking the download button.

Subscribe today to receive the latest news in your inbox

We ask for your details so we can send you things we think you'll find most relevant and useful. We will never sell your data and we promise to keep your details safe and secure.