TV advertising is for everyone

Only big brands use TV advertising, right? WRONG!

Advertising on TV is both an affordable and, more importantly, an extremely cost effective option for all businesses, whether they are large or small and irrespective of who they are trying to target. Don’t believe us? Well, hopefully these facts will help convince you:

  • Across 2020, a total of 1,243 new brands advertised on TV, including companies like Cazoo, TikTok and Klarna.
  • In terms of investment, 888 advertisers spent £50k or less on their TV advertising across 2020. At the other end of the spectrum, over 200 spent £5m+.


  • Interestingly, online businesses were the biggest investors in TV advertising in 2020, and year on year they increased their commitment to TV advertising.


  • Research has shown that TV delivers 71% of all profit generated by advertising over a 3 year timeframe, with an average return of £4.20 for every £1 invested
  • On average, it only costs £6 to reach 1,000 adults with a 30 second TV advert – that equates to just 0.6p per person.

So, why is TV so great for driving success for businesses and brands? Below are some of the key reasons - click on each to find out more:

  1. TV advertising is more effective than ever
    Whether in the short term or the long, TV advertising delivers the most profit at the greatest cost-efficiency and for the lowest risk.

  2. TV is the heart of the video world
    TV is the most popular form of video, accounting for 75% of the average person’s video diet and 91% of the video advertising they see.

  3. TV has unbeatable scale and reach
    Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV.

  4. TV is vital for long-term success
    TV advertising works and it works fast. But that’s only part of its power. The effects of TV advertising accumulate over time; the longer you advertise, the bigger the effect.

  5. TV fuels other media
    TV drives activity elsewhere in the media eco-system and consistently makes other elements of advertising campaigns work harder.

  6. TV creates emotion & makes brands famous
    Every brand wants to be a household name – and nothing creates fame like TV.

  7. TV drives rapid response
    TV advertising starts working immediately and carries on delivering for years into the future. However, its short-term effects can be hidden or overlooked.

  8. TV works across categories
    TV advertising has a powerful overall effect on sales and profit, but when you look at individual categories like retail, finance and FMCG you find that TV is the best performing media for each.

  9. TV is at the heart of creative effectiveness
    There is a direct correlation between strong advertising creativity and business success. And TV is at the heart of creative effectiveness.

  10. TV is brand safest
    TV advertising has a responsibility to exercise its power and influence with care and is held to a higher standard through strict regulation – and viewers know it.



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