Learn how brands can do more things with TV now than ever before and how the world of content partnerships – where brands get closer to TV content – is a hotbed of innovation and fruitful collaboration.
Broadcaster Video On Demand is an important part of the new TV ecosystem: it’s prime advertising real estate for brands
Article explaining what it is, what it isn’t, and how advertiser funded programming builds on TV sponsorship.
Product placement explained – the rules, the roles and everything you need to know.
Watch the live TV ads from Waitrose which features cows, cameras and a farm.
A breathtaking ad from the ingenious teams at Honda and Channel 4 had us all biting our nails as we watched a skydiving team leap from 14,000 feet live.
Some of the ways you can get an advertiser funded programme on screen, plus the essential legalities and some advice for the journey.
The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.
How much Broadcaster VOD we are watching and where it fits within total UK video consumption.
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