Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV
TV is the most popular form of video, accounting for 75% of the average person’s video diet (broadcaster and SVOD) and 91% of video advertising they see.
There is a direct correlation between strong advertising creativity and business success. And TV is at the heart of creative effectiveness.
TV drives activity elsewhere in the media eco-system and consistently makes other elements of advertising campaigns work harder
In the crowded online world, reaching out to new customers is vital. Find out why TV is important for ecommerce.
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