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New research by Twitter and Thinkbox has revealed how and why the UK is increasingly using Twitter while watching TV.
The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.
‘The TV Playbook for online businesses’ is a study by business economists Magic Numbers that has uncovered vital principles and insights that offer online businesses guidance on when and why to use TV.
Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.