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This case study shows how the right TV ad can raise awareness and change opinions.
Using best friends David Baddiel and Frank Skinner, Pension Wise were able to get people talking about their pension needs
Hear Suzuki and the7stars reveal how they won at the 2017 Thinkbox TV Planning Awards with memorable Ant & Dec TV content that made the brand "fun and famous".
How an emotional campaign targeting shared viewing occasions helped viewers to understand the many roles of the Royal British Legion