‘Jockey’ by WCRS inspires the Thinkbox Academy.

Nike capture the scale and emotion of the World Cup and win the May/June Thinkboxes.

Pure TV brilliance from Barnardo’s

Vicki’s choices all revolve around the notion that advertising is a friend to its viewer. Her picks include Nike, Guardian and Honda.

TV is very good at showing how something works in an engaging way, often playing a key role for brands.

‘Heart disease is heartless’, DLKW Lowe’s powerful and highly emotive work for the British Heart Foundation, has won the September/ October Thinkboxes award for TV ad creativity. Watch all the finalists here.

John Lewis' multi-award winning marketing director Craig Inglis talks about ads with emotion -Robinsons, Volkswagen and Stella Artois.

TV ads and great music go together like strawberries and cream: they get our attention and forge strong emotional connections.

Edible cars, double lives and behaving ‘like a girl’ – find out the ads that Alice Burton chose