Sage advice from some of advertising’s best creatives on how to make great TV ads on a smaller budget than you’d like.

Ros King from Lloyds Banking Group and Josie Stevens from Sport England, talk to Thinkbox’s Lindsey Clay to share why creativity makes such effective advertising.

Watch Jason Stone, of David Reviews, chair a rock star panel of some the UK’s best advertising directors including Daniel Kleinman, Kim Gehrig, Declan Lowney and Chris Palmer.

Our picks of the best TV ads emerging from lockdown

Watch some of our favourite international TV ads that have been produced during lockdown and all with creativity at heart.

Short film: key findings from the research that established the link between creativity and effectiveness plus learnings for advertisers.

Adam & Eve/DDB’s “It’s ON: Hula” for Lucozade Energy wins Thinkboxes award for March/April 2021

Droga5 London spot "Ironing' steamed ahead of the competition

Audi's kung-futastic "Escape" wins the latest Thinkboxes Award