Plundering cinema archetypes enabled Volkswagen and Adam & Eve/DDB to deliver TV brilliance and take the top spot in the latest bimonthly Thinkboxes.

We invited a panel of top UK creatives to chew over the creativity on offer at this year’s Super Bowl in front of an audience drawn from the creative community. Take a look at what they discussed…

AMV BBDO's ‘Whatever It Takes’ for Macmillan Cancer Support wins Thinkboxes award for January/February 2021.

The TBWA chairman and chief creative officer discusses American advertising, creative recruitment and the magic of the team. Not to be missed.

Two of the industry’s top Creative Directors, Anna Carpen, And Rising, and Susan Hosking, Mother, give their advice on how retail businesses can reach the hearts and minds of consumers.

The ad of the year went to Channel 4’s We’re the superhumans campaign. See who else made waves at the 2017 British Arrows.

There was ‘No Naughty List’ for Tesco and BBH as they picked up the Thinkboxes for Nov/Dec 2020.

You might be relieved to hear that I’m not going to bang on about TV advertising’s revenue growth last year. I was, but I’ve decided not to.

There is a direct correlation between strong advertising creativity and business success. And TV is at the heart of creative effectiveness.