TV’s immense reach is still easily within reach despite changes in viewing patterns. Thanks to the IPA, we now have industry standard proof that TV's reach hasn’t changed in the last 10 years, writes Matt Hill for Mediatel.
Thinkbox and The Marketing Society have teamed up to help marketers navigate the new world of video and explain TV’s place within it. Download this handy, fact-packed booklet. Did you know that 94% of all video advertising that is seen is TV advertising?