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TV Viewing Report 2025

TV Viewing Report 2025

Posted on: May 21, 2026
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Overview

  • In 2025, we watched 3h 26m of Total TV each day.
  • VOD represents 69% of Total TV viewing for 16-34s.
  • Total TV advertising accounted for 85% of the video advertising we saw each day in 2025.
  • 16-34s spend more time with TV advertising than with YouTube & TikTok's combined.

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