Discover the power of TV advertising
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This collection of slides will provide the latest stats and facts about how much TV is being watched, by who and trends over time.
All the data is taken from BARB, the most robust media measurement system, so you can be certain that the facts are solid.
The top 50 programmes on commercial TV that deliver a higher than average percentage of the chosen audience
The key charts from our 2022 study ‘BVOD Almighty: Reach and Return’. The study brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.
‘BVOD Almighty’ is a large-scale, multi-mode series of research studies which explores the effectiveness of BVOD and brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.
This month’s Chart of the Month breaks down viewing to various platforms in terms of the average number of people watching per day compared with the average time spent watching per viewer.