Skip to the main content of the page
Thinkbox.tvThinkbox

Click the "CC" icon above to display the notesClick the download button below to save these charts

Home
Research
Nickable Charts
Viewing & Audiences
Monthly TV Viewing Report: December 2025

Monthly TV Viewing Report: December 2025

Posted on: January 15, 2026
Share

The key viewing figures

  • In December, adults watched an average of 1 hour 41 minutes of commercial linear TV each day.
  • Total linear TV set viewing (including BBC) was 2 hours 13 minutes a day.
  • The total weekly reach of linear TV for individuals was 74.2%.
  • December saw The Royal Variety Performance on ITV1, The Great British Bake Off: Festive Special on Channel 4, All Creatures Great and Small on Channel 5, and Sky Atlantic aired All Her Fault.

Posted under:

TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Download here

Subscribe today to receive the latest news in your inbox

We ask for your details so we can send you things we think you'll find most relevant and useful. We will never sell your data and we promise to keep your details safe and secure.

Download