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Telecoms Deep Dive

Telecoms Deep Dive

Posted on: July 12, 2024
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To provide an analysis of the telecoms category this deck explores the following areas:

Macro Spend Patterns:

  • Spending behaviour and patterns
  • Effectiveness:
  • TV is crucial to the plan

Media Planning:

  • Weekday, and daypart analysis
  • Ad time-lengths

Share of Voice & Sponsorship

  • Blending linear & sponsorship
  • Boosting TV share of voice

Download the deck to learn more.

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