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FMCG Deep Dive

FMCG Deep Dive

Posted on: August 21, 2025
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To provide an analysis of the FMCG category this deck explores the following areas:

Macro Spend Patterns:

  • Spending behaviour and patterns

Effectiveness:

  • TV is crucial to the plan

Media Planning:

  • Weekday, and daypart analysis
  • Ad time-lengths

Case Studies:

  • McVitie’s, Hellmann’s, The Coconut Collab

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