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Automotive Deep Dive

Automotive Deep Dive

Posted on: May 12, 2026
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To provide an analysis of the Automotive category this deck explores the following areas:

Macro Spend Patterns:

  • Spending behaviour and patterns

Effectiveness:

  • TV is crucial to the plan

Media Planning:

  • Weekday, and daypart analysis
  • Ad time-lengths

Case Studies:

  • Toyota, Peugeot, and Volvo

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