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VOD viewing

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How, where and when we watch our favourite TV content continues to evolve as technology enhances our viewing experience. VOD now plays a significant role in the viewing landscape, both in terms of time spent viewing and fulfilling specific viewer ‘needs’.

Take a look at these slides to understand VOD’s place in the video world. You’ll find loads of up-to-date stats and facts relating to how much VOD we watch, how many of us watch it and the screens we love to watch it on.


Monthly TV viewing report October 2022

Monthly TV Viewing Report: October 2022

In October, adults watched an average of 1 hour 56 minutes of commercial linear TV each day. October saw the series finale of Karen Pirie on ITV, and Animal Rescue Foundation launched its first-ever TV advert.

adnormal behaviour

Adnormal Behaviour

‘Adnormal Behaviour’ is an updated version of our landmark study ‘TV and Ad Nation’. Conducted by Ipsos, it explores the differences in media attitudes and behaviours between those who work in the media industry and the average person in the UK.

adnormal behaviour

Adnormal Behaviour: research charts

The key charts from Thinkbox’s 2022 study ‘Adnormal Behaviour’. Conducted by Ipsos, this study explores the differences in media consumption and perception between those who work in media and the average person in the UK.