Top ads report

week 17, April 26 - May 02

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 112,417
2 Dsg currys & pc world stores 105,228
3 Wickes diy store 94,695
4 Screwfix diy 59,767
5 Furniture village 54,783
6 Dunelm mill store 52,491
7 51,261
8 Carpetright 50,975
9 Homebase stores 50,488
10 Wilko stores 49,170
11 Go outdoors clothing & equipment 47,790
12 Holland & barrett 41,010
13 Cotswold company 37,590
14 Argos deals 33,641
15 Matalan wholesale clothing store 24,924
16 Vision express optician 21,583
17 online store 19,563
18 Echo pharmacy 14,048
19 Hillarys blinds 12,871
20 Decathlon sports store 12,321
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