Top ads report

week 17, April 26 - May 02

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Puig paco rabanne millions fragranc 51,785
2 Loreal garnier ampoule sheet masks 44,240
3 Boots no 7 skincare serum 42,574
4 Clarins extra firming day & night 39,985
5 Essity tena lady incontinence pads 31,211
6 Listerine mouthwash 30,621
7 Sure for women deodorant 30,330
8 Gillette razor 29,842
9 Pantene grow strong collection 29,415
10 Nivea q10 power 60 plus day cream 29,091
11 Tresemme keratin smooth 28,132
12 Coty rimmel lasting finish foundati 27,913
13 Oral b power brush 27,379
14 Corsodyl mouth wash 26,427
15 Oral b pro expert toothpaste 26,416
16 Sensodyne toothpaste 24,289
17 Alpecin plantur 39 caffeine shampoo 23,595
18 Herbal essences shampoo 23,379
19 Vagisan moistcream 22,956
20 Veet hair removal 22,363
You might also like
10-TV-picks-competition-time

May’s Chart of the Month: Top UK programme views 2020 – broadcasters vs Netflix

Our chart of the month looks at the estimated Netflix viewership, comparing it to the top programmes with data from the broadcasters BARB. Download now.

A-Year-in-TV-2020-Nickable-Charts

A Year in TV 2020/21: the nickable charts

All the charts from A Year in TV 2020 in one convenient deck

Monthly-TV-Report-March-2021

Monthly TV Viewing Report: March 2021

In March, adults watched an average of 2 hours, 30 minutes of commercial linear TV each day, ITV broadcast the interview of the year to 14.8m, and Seabrook Crisps returned to TV for the first time in over 15 years.