BARB data

Here you can view and filter the latest consolidated viewing figures, updated at the start of each week.

BARB Profile

Profile report

The top 50 programmes on commercial TV that deliver a higher than average percentage of the chosen audience

BARB Reach

Reach report

The number of people TV can reach after one day and its cumulative growth right through to the end of the week. Filter by audience

BARB-top-Ads-Sofology

Top ads report

Top 50 ads of the week, plus the top 10 ads by major brand category

Bake off

Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience

BARB the gold standard

BARB: the gold standard in media research

Find out more about BARB, the essential measurement, trading and performance currency for the UK advertising industry.

BARB Glossary

BARB Glossary

From OTS to VOSDAL, what these things mean and why it’s useful stuff