Thinkbox
Vision is our annual, invitation-only summit for senior marketers and industry leaders, where we explore how TV is evolving and what that means for today’s ambitious brands.
Headlined by The Celebrity Traitors’ Professor Hannah Fry, Vision 2026 boasted a jam-packed afternoon of insight and inspiration, with speakers including Go.Compare’s Paul Rogers, Hearts United’s Lily Gaffney, BBH’s Karen Martin and Alex Grieve.
Guests also heard from the team behind Saturday Night Live UK – Sky’s Phil Edgar-Jones and UTAS’s Andy Charles Smith – and posed their questions to commercial leaders from Channel 4, ITV, Sky and Amazon; Rak Patel, Kelly Williams, Karin Seymour, and Richard Fuller.
Media Moneyball: How to game the system of performance marketing
Taking inspiration from the baseball drama Moneyball, Thinkbox’s CSO Elliott Millard applies sabermetrics to modern media planning, showing how to exploit market inefficiencies and escape the performance trap.
Drawing on £1.8bn of econometric data, this session reveals how treating media channels like undervalued assets allows brands to deliver an immediate profit lift this quarter without sacrificing long-term equity.
What you'll learn in this session
- Why marketing's obsession with short-term ROI could be coming at the expense of actual profit growth
- How the principles of Moneyball can help marketers identify undervalued media channels and gain a competitive advantage
- What £1.8bn of econometric data reveals about the gap between perceived and actual media effectiveness
- How optimising your media mix could increase short-term advertising profit by around 10% without increasing spend
- Why brand-building effects start working from week one, and how smarter media investment can drive both immediate sales and sustained profit growth