Thinkbox
Following the success of last year’s inaugural event, Vision 2025 once again brought together senior marketers and industry leaders for an exclusive, invitation-only summit, where we explored how TV is evolving, how TV impacts on culture, and what that means for today’s ambitious brands.
Hosted by TV presenter AJ Odudu, Vision boasted a jam-packed afternoon of insight and inspiration, with speakers including Mark Ritson, System1’s Andrew Tindall, giffgaff’s Georgina Bramall, The Marketing Society’s Sophie Devonshire, Sarah Graham from Warburtons, and the commercial leaders from Channel 4, ITV, Sky and Disney – Rak Patel, Kelly Williams, Brett Aumuller, and Deborah Armstrong.
In this session
Ten years ago, a documentary series about a school in Dewsbury completely stole the nation's heart. Educating Yorkshire didn’t just show us what school life was like – it showed us ourselves: the students, the teachers, the realness, the emotion, and those unforgettable moments of triumph.
The team behind the BAFTA and Emmy-winning series has returned to Thornhill Community Academy to tell the story of school life in modern Britain.
Packed with heart, humour, and humanity, this session explores how the series was made, what it reveals about our society now, and the unique cultural role TV plays in shaping public conversation.
AJ Odudu is joined by Mr. Burton, the inspiring Head Teacher at Thornhill Community Academy, and Twofour Chief Creative Officer, David Clews.
Open the player above to watch the session.