On Wednesday 21st September, Thinkbox arrived in Manchester to share the latest data on media consumption and marketing effectiveness; new research from Ipsos into the UK’s media interests and attitudes and updates on the best ways to optimise the media mix.
TV in focus | Anthony Jones, Head of Research, Thinkbox
A round-up of the latest viewing, spending, and pricing trends in TV.
Insights from the Media Mix Navigator | Jane Christian, Head of Systems Intelligence, MediaCom UK & Elliott Millard, Head of Strategic Planning, Wavemaker UK
How has the effectiveness of different media changed in recent, turbulent years? What’s happened to efficiency, risk, and long-term effects? Find out in this session using the £2bn+ of econometrically-assessed media spend that fuels the Media Mix Navigator.
Are you normal? | Jordana Moser, Research Manager – Media Development, Ipsos
It’s been a decade since Thinkbox’s original landmark study exploring the differences in media consumption and perception between those who work in media and the average person in the UK. Back then we discovered a chasm between normal people and media professionals’ behaviours. Has this changed since? Ipsos share findings from a brand new analysis.
Closing the event is a session covering some of the most business-critical areas that are affecting media planning decisions today. With Claudia Howard, Group Business Director, Carat UK, Rachel Douglas, Thinkbox Young TV Planning of the Year 2022 and Head of TV, One Agency Media, and Jason Spencer, Business Development Director at ITV.