Media Mix Navigator
The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.
Media Mix Navigator
The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.
What is the Media Mix Navigator?
Get up to speed with the latest updates made to the Media Mix Navigator, a unique and free tool that helps answer your business-specific media questions.
When to use the Media Mix Navigator
There are a number of ways the Media Mix Navigator can help you – take a look at how others are getting the best from the tool
Strategies for marketing through a downturn
Take a look at our compendium of robust, empirical evidence to help you justify your advertising investment.
Media Mix Navigator: There are no guarantees, but there is guidance
In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns
Watch 'Planning media in 2022' on demand
Watch on demand now to see the latest research into media consumption and marketing effectiveness, plus updates on the Media Mix Navigator.