Thinkbox
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In an era where “brand” sits firmly at the top of the CMO agenda, but the economic backdrop feels permanently unsettled, marketers are being asked to do something difficult - grow with confidence in conditions that rarely feel stable.
Budgets under scrutiny, fractured attention, and a dwindling supply of certainty. So how do advertisers cut through the noise and build sustained growth when the ground keeps shifting? The day provided the data and proof points you need to spend smarter - and where not to. You'll have a better argument for your next budget conversation.
The Growth Gap
With constrained budgets, how can you allocate resources to balance immediate sales with long-term brand equity? Dominic Charles, Head of Applied Analytics, and Olga Zaitseva, Managing Partner Analytics, WPP Media followed by a Q&A with Rupen Shah, Head of Client Services, Thinkbox
Read the press release 'Brands leaving £32 billion of profit growth behind'
The Power of Trust
A look at the impact of trust, generational differences, and how advertising context shapes credibility. Nailah Uddin, Research Manager, Thinkbox
Cultural Advantage
Amid constant change, what mechanisms drive culture, and how can advertisers adapt effectively to create a strong cultural advantage? Andrew Tenzer, Co-founder, Everyday People, followed by a Q&A with Rupen Shah, Thinkbox
Read the press release: 'TV ranked UK’s most culturally influential medium'