Advertising through adversity: strategies for uncertain times

Join us on the morning of Tuesday 2^nd June where we’ll be addressing today's biggest advertising priorities at our free event.

In an era where “brand” sits firmly at the top of the CMO agenda, but the economic backdrop feels permanently unsettled, marketers are being asked to do something difficult - grow with confidence in conditions that rarely feel stable.

Budgets under scrutiny, fractured attention, and a dwindling supply of certainty. So how do advertisers cut through the noise and build sustained growth when the ground keeps shifting?

We'll tackle the three defining priorities of the year through these critical questions:

• Effectiveness when the world is in flux: With constrained budgets, how can you allocate resources to balance immediate sales with long-term brand equity?
• The power of trust in an era of mistrust: Does trust actually impact brand performance, and how do you build it in an AI-saturated world?
• Togetherness not fragmentation: How can your brand authentically become part of culture, and why social media isn't the only answer.

Featuring new research from WPP Media and Everyday People, plus real-world insights from brands, we’ll provide the data and proof points you need to spend smarter - and where not to. You'll leave with a better argument for your next budget conversation.

Details for your diary

📅 Tuesday 2^nd June

🕛 8.45am – 11.30am - Registration and breakfast from 8.45am, event begins 9.15am

📍Ham Yard Hotel, 1 Ham Yard, London, W1D 7DT

🎫Register your interest below