Thinkbox
The Super Bowl isn't just one of the biggest nights in sports – it's the ultimate battleground for brands eager to leave a lasting impression.
In 2026 a 30-second ad cost around $8m, and a handful paid $10m. Brands pulled out all the stops to create ads that are not just memorable, but also profitable, aiming to captivate viewers worldwide.
In this gallery, we're looking back at recent Super Bowl ads, as well as visiting some classics. TV ads so popular they are still being quoted and discussed. From celebrity cameos, hilarious tales and heartwarming moments, these ads have it all.
Here’s a roundup of some of the best ads from Super Bowl past and present
- Hellmann's - When Sally Met Hellmann's
- Mountain Dew - Kiss From A Lime
- Nike - So Win.
- Squarespace - Unavailable
- Apple Macintosh – 1984
- Budweiser – Wassup
- Amazon - Alexa Loses Her Voice
- Volkswagen - The Force
- Snickers - You're not you when you're Hungry
- Old Spice - The Man Your Man Could Smell Like
- Tide - It's a Tide ad