Thinkbox
The Super Bowl isn't just one of the biggest nights in sports – it's the ultimate battleground for brands eager to leave a lasting impression.
In 2026 30-second ad cost around of $8m, and a handful of brands paid $10m. Brands pulled out all the stops to create ads that are not just memorable but also profitable, captivating viewers worldwide.
We're looking back at some of the more recent Super Bowl ads, as well as visiting classics. TV ads so popular they are still being quoted and discussed. From celebrity cameos, hilarious tales and heartwarming moments, these ads have it all.
Here’s a roundup of some of the best ads from Super Bowl past and present
- Hellmann's - When Sally Met Hellmann's
- Mountain Dew - Kiss From A Lime
- Nike - So Win.
- Squarespace - Unavailable
- Apple Macintosh – 1984
- Budweiser – Wassup
- Amazon - Alexa Loses Her Voice
- Volkswagen - The Force
- Snickers - You're not you when you're Hungry
- Old Spice - The Man Your Man Could Smell Like