From good to great: improving the odds, a white paper from Laurence Green, distilled the wisdom and experience of senior creative practitioners – both agencies and clients – to reveal commonly-agreed best practice that leads to creative success.
Creative development is a team game, and robust relationships and healthy conversations are paramount.
Based on insight from the whitepaper we’ve created a short ‘conversation starter’, to be used across the client/agency team: to flush out your own areas for improvement and fashion your own, bespoke version of best practice..
This short document can be used as a quickfire checklist for new campaigns or when reviewing recent ones.
Download the slides above