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How advertising can address the climate crisis: The Greenprint, by ITV/System1
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As Seen on TV: supercharging your small business
A Matter of Time: the importance of time-length in TV advertising
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From Brand to Bland: what happens when you take away people’s favourite brands?
Get with the programmes: the Thinkbox guide to TV partnerships
Marketing Effectiveness in the Digital Era: Media in Focus
TV Response: new rules, new roles
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Reports
The Value of TV: A Behavioural Science Perspective
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TV is at the heart of effectiveness white paper by Peter Field
From Good to Great: Improving the Odds
Giving attention a little attention: download the white paper
Effectiveness in Context: free download
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TV has the highest saturation point
Advertising effectiveness shifts post-covid have been incremental
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