Thinkbox
In this film, we hear from the brilliant Trevor Robinson, who created the award-winning Tango ads. He tells us about the three ads that have captured him over time. Ads that live with you are created through powerful stories that make you feel, think and connect. Trevor’s choices are no exception to those rules.
A few words about Trevor Robinson OBE
Trevor has been responsible for some of this era's most talked about and innovative advertising. At HHCL & Partners, Trevor created the multi award winning Orange Tango campaign, along with Apple Tango, Martini, Golden Wonder Pots and more recently Haribo. It was during this time that Trevor first started directing his own work.
In 1995 he set up Quiet Storm, the first agency to write, direct and produce its own work under one roof. Both Trevor and Quiet Storm have won multiple awards for their work and contribution to the industry. Trevor has also been recognised in influencer lists including Debretts 500, Campaign A List and Drum Top 100 Adverati (where he was number 4 in 2014).
Trevor is renowned for his contribution to society and for encouraging future talent. He has chaired the IPA's Ethnic Diversity Forum and, notably, he set up 'Create Not Hate' to tackle gun crime that encourages disenfranchised young people into advertising and creative projects. He received an OBE for his charity work and services to advertising.
More about Trevor's 3 great ad choices
Maxell: Me Ears Are Alight
Howell Henry Chaldecott Lury made light of the difficulties of understanding pop lyrics in its multi award-winning spot for Hitachi’s Maxell tapes brand – a bold move, since ads for music media tend to make much of the product’s audio fidelity. The ad won a Cannes Lion Film Grand Prix in 1990.
- Agency: Howell Henry Chaldecott Lury
Guinness: Surfer
Released in 1964 by DDB New York, this ad asks: have you ever wondered how the man who drives the snowplow, drives to the snowplow? This TV ad was made by Production Company, Film Contracts, London and was art directed by Len Sirowitz. The ad won 1964 Cannes Gold and was included in the Hall of fame in the 2013 Clio Awards.
- Agency: AMV BBDO
- Creative Director: David Abbott
- Creatives:Tom Carty/ Walter Campbell
- Prod Co:Academy Films
- Director : Jonathan Glazer
Levi's: Odyssey
"Odyssey" spotlights Levi's Engineered Jeans and is one of the most spectacular showcases yet devised by the company's longtime agency BBH. The agency went to acclaimed director Jonathan Glazer to develop and realise the project and to Framestore to provide the visual effects expertise necessary to support this ambitious vision.
- Agency: BBH
- Creative Director: Stephen Butler
- Creative: Gavin Lester/ Antony Goldstein
- Prod Co: Academy Films
- Director: Jonathan Glazer
