Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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OLIO: what a wonderful waste
How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food
McCoy’s Muchos pack a punch without a punchy budget
How McCoy’s created the ‘Tortilla Take Down’ with bespoke creative, comedic talent, selective spots, fun programming and podium positions
JET: Building a brand in lockdown
JET harnessed the power of TV by changing attitudes and driving sales through addressable advertising
Propercorn’s first pop at TV advertising delivered proper good results
Propercorn set out to put themselves at the heart of shared viewing by investing 100% into Sky Media box sets
How Roberts Bakery rose to the occasion to help a ‘nation in knead’
Roberts Bakery’s innovative use of TV in response to the Covid crisis
Elder: humans grow roots too
How TV advertising helped Elder connect emotionally and break all its commercial records.
Drover: transforming the way we use cars
Drover wanted to maintain their launch success launch and re-educate people about car ownership.
Violife: looking beyond the dairy-free aisle
How Violife harnessed the power of TV to became well-known to the cheese-loving audience
The Royal British Legion changed people’s perceptions
How an emotional campaign targeting shared viewing occasions helped viewers to understand the many roles of the Royal British Legion