Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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PayPal’s Turkey Dash helps raise money at Christmas
How clever collaboration drove awareness for PayPal and raised money for charities at Christmas with the help of some animated turkeys
Specsavers’ quest to improve eye health
Specsavers innovated through a contextual TV campaign to raise awareness about eye health
soak.com becomes a top destination for bathrooms
How a bold mindset and clever collaboration led to success for soak.com
Pukka Pies packs a punch with clever use of TV
Pukka Pies harnessed the power of TV to put more pies on more plates
Bookbeat campaign makes noise by using TV
Bookbeat used TV for the first time to drive awareness and consideration for the audible book service
Camden Hells: The power of media to scale
How a brand used TV for the first time to drive awareness and brand love
Sykes Holiday Cottages finds TV is the perfect place
Sykes Holiday Cottages used TV for the first time to transform the brand into a household name
Covonia ran a bullish media campaign
Covonia used the power of TV to bring the ‘Covonian spirit’ to life
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James