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Why TV
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Advanced TV
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CFlight: measuring reach & frequency across linear TV & BVOD
TV’s positive impact
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Accessible TV advertising on UK TV
How advertising can address the climate crisis: The Greenprint, by ITV/System1
TV and climate action
Channel 4’s Change Climate Season
Accessibility: TV ad collection
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TV advertising’s ultimate nickable charts
Nickable studies: Thinkbox research 2024
Research
Thinkbox research
Why brands still matter: Insights from ‘From Brand to Bland 2’
Profit Ability 2: The new business case for advertising
Context Effects
Earning Attention
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BVOD Almighty: Reach and Return
Adnormal Behaviour
The TV playbook for online businesses
Signalling Success
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As Seen on TV: supercharging your small business
A Matter of Time: the importance of time-length in TV advertising
The Age of Television: the needs that drive us
Get with the programmes: the Thinkbox guide to TV partnerships
Marketing Effectiveness in the Digital Era: Media in Focus
TV Response: new rules, new roles
The long and the short of it
Reports
The Value of TV: A Behavioural Science Perspective
Download the full Profit Ability 2: The new business case for advertising report
TV is at the heart of effectiveness white paper by Peter Field
From Good to Great: Improving the Odds
Giving attention a little attention: download the white paper
Effectiveness in Context: free download
Media in Focus: free download
Nickable Charts
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Creativity
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Charts on film
The Effects of Group Size on Perceived Humour
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TV has the highest saturation point
Advertising effectiveness shifts post-covid have been incremental
Profitability varies by media channel
Identifying the reach extenders
Factors driving ROI
The needs that drive viewing
Media Signalling
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Media Mix Navigator
Media Mix Navigator
What is the Media Mix Navigator?
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Media Mix Navigator: There are no guarantees, but there is guidance
Media Mix Navigator: it’s a guide, not gospel
Barb data
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Barb: the industry’s standard for understanding what people watch
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TV Masters: our online training course
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Staying Power: the longevity of TV advertising

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Staying Power: the longevity of TV advertising

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