Staying Power: the longevity of advertising

Agenda

9.30am: Welcome from Lindsey Clay, Chief Executive, Thinkbox

9.40am: Staying Power: the longevity of advertising
Anthony Jones, Head of Research, Thinkbox, Ian Wright, Joint Managing Director, Tapestry Research, and Tom Morgan, Analysis & Development Director, Tapestry Research, will be taking us through the new research.

10.25am: Behind the findings
Following the research, Ian Wright, Joint Managing Director, Tapestry Research, Joe Devlin, Professor of Cognitive Neuroscience, UCL and Daniel Richardson, Professor of Experimental Psychology, UCL, will be discussing the cognitive aspects that underpin the findings, offering deeper insights into what was presented. Hosted by Anthony Jones, Thinkbox.

10.50am: Break

11.15am: Trust transformed
Elliott Millard, Chief Strategy Officer, and Nailah Uddin, Research Manager, Thinkbox and Faye Longega, Strategy Partner, WPP Media will share research on how audiences can pay more attention, how campaigns can become stickier as well as commercially effective, and how generational differences affect the staying power of advertising.

11.35am: Panel
Eva Grimmett, Chief Strategy Officer, PHD and Rebecca Burchnall, Chief Planning Officer, PHD will be on stage to bring everything together on what we’ve learned today, exploring how we can apply these insights and what actions advertisers and agencies can take next. There will be time for questions from the audience. Hosted by Elliott Millard.

12.10pm: End