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Demand Generator: optimise your cross media mix with our new online tool

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Watch 'Demand Generation' on demand

Watch 'Demand Generation' where we unveil research to provide practical guidance on how advertisers can have the best of both worlds: substantial short-term sales and sustained base sales growth.

Christmas TV ads 2019

This is your one-stop shop for all the breaking festive TV ads.

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The importance of branding & emotion in TV advertising

Discover the power of emotion & how it can drive campaign effectiveness with this easy guide

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Engine’s Chief Creative Officer Paul Jordan takes his picks

Daunting New York streets, unimpressed pharmacists, and ice skating Priests – find out what Paul chose

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Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Marmite Mind Control

Marmite takes over the Sep/Oct 2020 Thinkboxes

‘Mind Control’ for Marmite by adam&eveDDB wins Thinkboxes TV creativity prize.

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John Lewis and Elton John entertain viewers at Christmas

Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

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The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

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‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

It’s time to make advertising creativity great again

It’s time to make advertising creativity great again

Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.

Chart-of-the-month-Decmber-2019

December’s Chart of the Month: TV boosts effects of other ad channels by up to 54%

Most channels boost the effect of others, but the scale and consistency of the effect differs significantly. TV stands out as having the biggest and most consistent effect on other channels – up to 54%.

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired