Thinkbox
Today’s TV combines the best of the internet – dynamic targeting, real-time optimisation, one-to-one ad delivery – with the proven powers of TV: effectiveness, brand safety, full-screen attention, and cultural impact.
Easy to buy, even for first-timers
TV now has immense, addressable reach: 82% of the UK population has access to BVOD on a TV screen; Sky AdSmart can reach 40% of UK households, or around 30 million people.
From low-cost entry packages to regionally targeted campaigns, there are ready-made options for businesses of all sizes.
All broadcasters provide hands-on expert support to guide advertisers through the process, from planning to production.
Brands can start small with BVOD or postcode-level campaigns and scale up once results come in – a common route for first-time advertisers.
A unified marketplace coming in 2026
In a major step forward, Channel 4, ITV, and Sky, in partnership with Comcast Advertising, are launching a joint addressable TV marketplace. From 2026, SMBs will be able to run a single, targeted campaign across all three platforms. This is a game-changer for accessibility, consistency, and scale.
Smart targeting meets scale
TV is now a data-rich, tech-enabled medium with unmatched capabilities:
Geo-targeting allows brands to tailor messaging down to postcode level – perfect for national chains or hyper-local businesses.
Customer data matching lets advertisers combine their own CRM data with broadcasters’ first-party viewer data – enabling campaigns that target lapsed customers, renewals, or loyal fans with tailored creative.
Custom audiences can be built using demographic, behavioural, or lifestyle data drawn from broadcasters’ login data and verified third-party sources.
Dynamic creative allows brands to serve different versions of an ad depending on location, audience, or context – all within a premium TV environment.