Why TV?

Discover why TV advertising is so brilliant at creating success for brands, both overnight and over the long-term

Makes-you-famous-2022

Makes you famous

Fame is important in advertising and nothing creates fame like TV

Brilliant value

Brilliant value

TV can be perceived as pricey, but it’s incredibly good value – almost half the price of YouTube, for example

Unrivalled-trust

Unrivalled trust

TV is held to the highest standards – and viewers know it and trust it

Instant-impact

Instant Impact

TV advertising starts working immediately and carries on delivering for years into the future

Its-for-everyone

It’s for everyone

TV is for everyone: every advertiser, every marketing budget, every audience, and every need

Energises-other-media

Energises other media

TV has wide effects and consistently makes other elements of advertising campaigns work harder

Supreme-storytelling

Supreme storytelling

TV is one of the greatest storytelling platforms civilisation has invented

Advanced-TV-gives-advertisers-the-best-of-both-world

Advanced tech and data capabilities

TV’s constant evolution means it has more to offer advertisers than ever before

TV-advertising-is-more-effective-than-ever-3

More effective than ever

Whether in the short term or the long, TV advertising delivers the most profit at the greatest cost-efficiency and for the lowest risk

TV-is-ecommerces-shop-window

ecommerce’s shop window

In the crowded online world, reaching out to new customers is vital. Find out why TV is important for ecommerce.