Why TV?

Whether in the short term or the long, TV advertising delivers the most profit at the greatest cost-efficiency and for the lowest risk

TV is the most popular form of video, accounting for 75% of the average person’s video diet (broadcaster and SVOD) and 91% of video advertising they see.

Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV

TV advertising works and it works fast. But that’s only part of its power. The effects of TV advertising accumulate over time; the longer you advertise, the bigger the effect.

TV drives activity elsewhere in the media eco-system and consistently makes other elements of advertising campaigns work harder

Every brand wants to be a household name – and nothing creates fame like TV.

TV advertising starts working immediately and carries on delivering for years into the future. However, its short-term effects can be hidden or overlooked

TV advertising has a powerful overall effect on sales and profit, but when you look at individual categories like retail, finance and FMCG you find that TV is the best performing media for each.

There is a direct correlation between strong advertising creativity and business success. And TV is at the heart of creative effectiveness.

TV advertising has a responsibility to exercise its power and influence with care and is held to a higher standard through strict regulation – and viewers know it