Why TV?

Whether in the short term or the long, TV advertising delivers the most profit at the greatest cost-efficiency and for the lowest risk

TV is the most popular form of video, accounting for 69% of the average person’s video diet and 94.6% of the video advertising they see.

Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV

TV advertising works and it works fast. But that’s only part of its power. The effects of TV advertising accumulate over time; the longer you advertise, the bigger the effect.

TV is now everywhere. It continues to colonise every screen in sight, in and out of the home. It accompanies us wherever we go – and brands with it.

Every brand wants to be a household name – and nothing creates fame like TV.

Nothing gets people talking like TV. TV brings brands into conversations

TV advertising starts working immediately and carries on delivering for years into the future. However, its short-term effects can be hidden or overlooked

TV advertising has a powerful overall effect on sales and profit, but when you look at individual categories like retail, finance and FMCG you find that TV is the best performing media for each.

There is a direct correlation between strong advertising creativity and business success. And TV is at the heart of creative effectiveness.

TV advertising has a responsibility to exercise its power and influence with care and is held to a higher standard through strict regulation – and viewers know it