Every brand wants to be a household name – and nothing creates fame like TV.

Whether it is a laugh out loud or a little tear to the eye, there is something special about TV ads that get us totes emosh.

Watch this film from an IPA winner with a far-sighted view of advertising’s role in building a business over 30.

Take a look at how this campaign paid back £10 for every £1 spent whilst bringing some glamour to our screens.

Tesco created mini films to generate an emotional connection with parents and used children’s TV to drive awareness of itself as a toy retailer.

Not my words, but the words of Campaign. So don’t go all ‘Thinkbox would say that wouldn’t they’ on me. This is objective reporting...

Sony Playstation used tightly targeted TV and multiple time lengths to broaden their appeal and attract new players to the PS3.

The role of emotion in advertising and how people socially interact about brands are fascinating areas.

This film tells the story of how brilliant emotional advertising drove fame and profit and propelled the brand into the nation’s hearts.