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Facebook and Google need to start giving the market impartial and audited data, warns the CEO of Thinkbox.
Has there really ever been a ‘Golden Age’ of advertising? Or, rather, is talking about one a kind of syndrome that strikes media types in their middle years and causes them to talk nostalgically or sentimentally about a mythical, better past – often using it as a benchmark to rubbish what is around now?
This case study shows how an innovative advertiser with limited budgets reaped their rewards with a highly successful TV test